Foundation Shades

PÜR foundation shade finder

3 products, 87 shades. Pick a product to see every shade, light to deep, each with its closest match in other brands.

PÜR shades: quick answers

How do I find my PÜR foundation shade?

If you wear a shade from another brand, type it into the shade finder and look for the PÜR row in your results. If you already wear a PÜR shade, open its product above and pick the shade to see its closest match in every other brand.

How light and how deep do PÜR foundations go?

The lightest PÜR shade in our data is LG2 Light Porcelain (4-in-1 Pressed Mineral Powder Foundation SPF 15), among the very lightest of all the shades we compare. The deepest is DPN4 Coffee (4-In-1 Love Your Selfie Longwear Foundation & Concealer), among the very deepest of all the shades we compare.

Does PÜR list undertones for its shades?

86 of the 87 PÜR shades in our data have an undertone in their name, code or listing: 31 warm, 26 neutral, 15 cool, 6 neutral-warm, 5 neutral-cool and 3 olive.

What's a close match for a PÜR shade in another brand?

One example from the middle of the 4-In-1 Love Your Selfie Longwear Foundation & Concealer range: the closest shade to PÜR MG7 Beige in another brand is Natasha Denona 88 YDark (likely close). Every PÜR shade page lists its closest match in each other brand.

These products use retailer swatch colours from January 2021, so newer PÜR launches may be missing.