It Cosmetics

Medium in other brands

Celebration Full Coverage Powder Foundation · Powder

Depth

Lighter than 86% of the shades in our data

Undertone

Not listed

Swatch

Reads in between warm and cool #f9c49b

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is J.Cat Beauty Custard in Skinsurance Max Coverage Silky Foundation (likely close). In all, 188 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. J.Cat Beauty

   Custard · Skinsurance Max Coverage Silky Foundation

   Likely close Swatch reads about the same

2. Smashbox

   2.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

   Likely close Swatch reads about the same · listed warm

3. Laura Mercier

   4 · Smooth Finish Foundation Powder

   Likely close Swatch reads about the same · listed neutral-warm

4. Maybelline

   125 Nude Beige · Fit Me Matte + Poreless Liquid Foundation

   Likely close Swatch reads about the same

5. Revlon

   460 Macadamia · ColorStay Makeup For Normal/Dry Skin

   Likely close Swatch reads about the same

6. bareMinerals

   06 Cashmere · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

   Likely close Swatch reads about the same · listed neutral-warm

7. Estée Lauder

   4C1 Outdoor Beige · Double Wear Stay In Place Matte Powder Foundation

   Likely close Swatch reads about the same · listed cool

8. MAC

   NW13 · Studio Fix Soft Matte Foundation Stick

   Likely close Swatch reads about the same · listed neutral

9. Dior

   031 Sand · Diorskin Forever Undercover Foundation

   Likely close Swatch reads about the same · listed warm

10. Huda Beauty

    350G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

11. Clinique

    WN 04 Bone · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

12. Too Faced

    Ivory · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

13. Bobbi Brown

    2.5 Warm Sand · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

14. Tom Ford

    2.0 Buff · Traceless Foundation Stick

    Likely close Swatch reads about the same

15. KVD Vegan Beauty

    43 Light W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

16. NARS

    M2 Santa Fe · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed neutral

17. Wet n Wild

    Shell Ivory · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

18. ILIA

    6 Ora · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed warm

19. Hourglass

    Buff · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

20. It Cosmetics

    Neutral Medium · CC+ Cream Illumination SPF 50+

    Likely close Swatch reads about the same · listed neutral

21. Pacifica

    31CL Cool Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

22. Lancôme

    340 Versatile Nu III · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

23. Milk Makeup

    Medium Light · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

24. Natasha Denona

    55WR · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral

25. Shiseido

    160 Shell · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

26. Dose Of Colors

    114 Light · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

27. Exa

    420 Annica · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral-warm

28. Fenty Beauty

    160 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

29. CoverGirl

    L10 Fair Porcelain · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

30. surratt beauty

    2 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed cool

31. Catrice

    002 Neutral Ivory · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

32. Morphe

    Hint of Almond · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

33. Milani

    Golden Shell · Screen Queen Foundation

    Likely close Swatch reads warmer · listed warm

34. Charlotte Tilbury

    5 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads deeper · listed cool

35. Juvia's Place

    600 Cairo · I Am Magic Foundation

    Likely close Swatch reads warmer · listed neutral-warm

36. jane iredale

    M1 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

37. Becca Cosmetics

    2W1 Vanilla · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

38. La Mer

    340 Suede · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads cooler · listed warm

39. Kevyn Aucoin

    05 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

40. Pat McGrath Labs

    13 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills 200W
• Antonym Beige Light
• Armani Beauty 2.5
• Au Naturale Marino
• Beauty Bakerie 341 Warm Neutral
• beautyblender 3.10 Cool
• Benefit Cosmetics Shade 4
• Bite Beauty L35
• boscia Manhattan Beach
• Burt's Bees Buff
• ColourPop 50W Light
• Cover FX 2 G Light
• Dermablend 0C Pale Ivory
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ Light
• e.l.f. Cosmetics 14 Fair Cool
• Elcie Cosmetics Cameo
• Essence 10 Cool Porcelain
• florence by mills F020
• Flower Beauty M1 Natural Beige
• Givenchy N03.5
• Gucci 170W
• Guerlain 03C
• Haus Labs 120 Light
• Hynt Beauty Sand
• Il Makiage 212-66050 50
• Josie Maran RG30 Mystical
• Jouer Cosmetics Golden Sand
• Juice Beauty 14 Sand
• Koh Gen Do 2
• Kosas Light Neutral Warm 130
• L.A. Girl Bisque
• L'Oréal N3, Light Medium
• Lawless Mesa
• lilah b. b natural
• Lorac 06
• Make Up For Ever Y365
• Makeup Revolution F8
• Nudestix 3 Nude
• NYX Professional Makeup Soft Beige
• Origins 100
• Perricone MD Porcelain
• Physicians Formula Fair
• PÜR Golden Light
• Rare Beauty 200C
• rms beauty 11
• Sephora Collection 17 Warm Natural
• Smith & Cult 190 Warm
• Tarte 20S light sand
• The Ordinary 2.1 P
• Ulta Beauty Medium to Tan Warm
• UOMA Beauty T2W Fair Lady
• Urban Decay 3.5
• VDL A05 Cool Tan
• W3LL People Fair Golden
• Wander Beauty Fair Light
• Winky Lux Medium
• Yves Saint Laurent BD10
• ZOEVA 140N Energetic

Filter every range in the shade finder

Next to it in Celebration Full Coverage Powder Foundation

• Light (lighter)
• Medium Tan (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.