Foundation Shades

Wet n Wild

Shell Ivory in other brands

PhotoFocus Stick Foundation · Stick

Depth
Lighter than 86% of the shades in our data
Undertone
Not listed
Swatch
Reads in between warm and cool #f8c598
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is KVD Vegan Beauty 43 Light W in Lock-It Foundation (likely close). In all, 188 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. KVD Vegan Beauty

    43 Light W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

  2. Smashbox

    2.12 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  3. NARS

    M2 Santa Fe · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed neutral

  4. CoverGirl

    L10 Fair Porcelain · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  5. bareMinerals

    03 Buttercream · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed warm

  6. Exa

    420 Annica · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  7. Dior

    031 Sand · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed warm

  8. Maybelline

    125 Nude Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  9. Natasha Denona

    Y4 - Light Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  10. Tom Ford

    5.7 Dune · Traceless Foundation Stick

    Likely close Swatch reads about the same

  11. Estée Lauder

    4C1 Outdoor Beige · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  12. MAC

    NW13 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  13. Lancôme

    340 Versatile Nu III · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  14. Laura Mercier

    5 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed warm

  15. Lorac

    06 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  16. It Cosmetics

    Medium · Celebration Full Coverage Powder Foundation

    Likely close Swatch reads about the same

  17. Milani

    Golden Shell · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

  18. jane iredale

    M6 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  19. Makeup Revolution

    P9.5 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed olive

  20. Revlon

    460 Macadamia · ColorStay Makeup For Normal/Dry Skin

    Likely close Swatch reads about the same

  21. J.Cat Beauty

    Custard · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

  22. Hourglass

    Buff · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

  23. Milk Makeup

    Medium Light · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

  24. Hynt Beauty

    Medium Beige · Encore Pressed Powder Foundation

    Likely close Swatch reads about the same · listed olive

  25. Too Faced

    Ivory · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  26. Dose Of Colors

    114 Light · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  27. Bobbi Brown

    3 Beige · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  28. Shiseido

    220 Linen · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  29. Juvia's Place

    600 Cairo · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  30. Huda Beauty

    350G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  31. L.A. Girl

    Bisque · Pro.Matte Foundation

    Likely close Swatch reads about the same

  32. Becca Cosmetics

    1W2 Sand · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  33. Charlotte Tilbury

    4 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

  34. Catrice

    002 Neutral Ivory · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Morphe

    Hint of Almond · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

  36. L'Oréal

    Ivory Beige · Age Perfect Radiant Serum Foundation

    Likely close Swatch reads about the same

  37. Clinique

    WN 04 Bone · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads cooler · listed neutral-warm

  38. Wet n Wild

    Soft Beige · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  39. Tarte

    8B Porcelain Beige · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads warmer · listed cool

  40. Sephora Collection

    10 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads warmer · listed neutral

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in PhotoFocus Stick Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.