NYX Professional Makeup

Soft Beige in other brands

Stay Matte Powder Foundation · Powder

Depth

Lighter than 80% of the shades in our data

Undertone

Not listed

Swatch

Reads in between warm and cool #e9c39f

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Maybelline Medium Beige in Super Stay Longwear Liquid Foundation 30Hr Wear (likely close). In all, 236 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Maybelline

   Medium Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

   Likely close Swatch reads about the same

2. Benefit Cosmetics

   Shade 3 · Hello Happy Air Stick Foundation SPF 20

   Likely close Swatch reads about the same · listed neutral

3. bareMinerals

   15.5 Butterscotch · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

   Likely close Swatch reads about the same · listed neutral-warm

4. Ulta Beauty

   Light to Medium Neutral · Velvet Matte Longwear Foundation

   Likely close Swatch reads about the same · listed neutral

5. Armani Beauty

   3 · Maestro Fusion Makeup SPF 15 Liquid Foundation

   Likely close Swatch reads about the same · listed neutral

6. Guerlain

   03W · L'Essentiel Natural Longwear Foundation SPF 20

   Likely close Swatch reads about the same · listed warm

7. KVD Vegan Beauty

   008 Light · True Portrait Medium Coverage Shake Foundation

   Likely close Swatch reads about the same · listed warm

8. It Cosmetics

   Light · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

   Likely close Swatch reads about the same

9. CoverGirl

   550 Light/Medium · Clean Fresh Skin Milk Foundation

   Likely close Swatch reads about the same

10. Huda Beauty

    140G Cashew · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

11. Bobbi Brown

    2 Sand · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed neutral

12. Fenty Beauty

    210 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral-warm

13. L'Oréal

    420 - True Beige · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

14. Givenchy

    N03.5 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

15. NARS

    L4.5 Vienna · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed cool

16. Makeup Revolution

    F2.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

17. Urban Decay

    40CP · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed cool

18. e.l.f. Cosmetics

    14 Fair Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

19. Morphe

    F1.100 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

20. Tarte

    22N · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

21. Too Faced

    Nude · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed cool

22. Revlon

    220 Natural Beige · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

23. Lawless

    Mesa · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

24. MAC

    C4 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed warm

25. Juvia's Place

    630 Capri · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

26. Tom Ford

    0.3 Ivory Silk · Traceless Foundation Stick

    Likely close Swatch reads about the same

27. Sephora Collection

    7 · Clean Glowing Skin Foundation

    Likely close Swatch reads about the same · listed warm

28. jane iredale

    Radiant · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed neutral

29. Milk Makeup

    Sand · Sunshine Skin Tint SPF 30

    Likely close Swatch reads about the same · listed warm

30. Pacifica

    37WL Warm Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

31. Smith & Cult

    150 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

32. Milani

    Medium Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

33. beautyblender

    1.60 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

34. Gucci

    180W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

35. Catrice

    002 Porcelain Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

36. Estée Lauder

    2W1 Dawn · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

37. Charlotte Tilbury

    4 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

38. La Mer

    180 Linen · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

39. Hourglass

    Bisque · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

40. Kevyn Aucoin

    4.5 Light EF · Foundation Balm

    Likely close Swatch reads about the same

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills 210N
• Antonym Beige Light
• Au Naturale Porcelain
• Beauty Bakerie 345 Warm
• Becca Cosmetics 2W1 Vanilla
• Bite Beauty L20
• boscia Venice
• Burt's Bees Porcelain
• Clinique Matte Cream
• ColourPop 50W Light
• Cover FX G30
• Dermablend 0C Pale Ivory
• Dior 4 Warm Olive
• Dose Of Colors 111 Light
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ Light
• Elcie Cosmetics Cameo
• Essence 10 Cool Porcelain
• Exa 410 James
• florence by mills F010
• Flower Beauty L4 Warm Beige
• Haus Labs 040 Fair
• Hynt Beauty Sand
• Il Makiage 212-66030 30
• ILIA 5 Bom Bom
• J.Cat Beauty Ivory
• Josie Maran RG30 Mystical
• Jouer Cosmetics Linen
• Juice Beauty 14 Sand
• Koh Gen Do 213
• Kosas Very Light Neutral 100
• L.A. Girl Bisque
• Lancôme 220 Buff C
• Laura Mercier Buff
• lilah b. b natural
• Lorac 03
• Make Up For Ever Y315
• Natasha Denona 42NY
• Nudestix 3 Nude
• NYX Professional Makeup Light Ivory
• Ofra Cosmetics 4.25
• Origins 100
• Pat McGrath Labs 13 Light Medium
• Perricone MD Porcelain
• Physicians Formula Fair
• PÜR MG2 Bisque
• Rare Beauty 170W
• rms beauty 11
• Shiseido 360
• Smashbox 1.1
• surratt beauty 3 Surreal Skin
• The Ordinary 2.1 P
• UOMA Beauty T1W Fair Lady
• VDL A04.5 Warm Undertone
• W3LL People Fair Golden
• Wander Beauty Light Medium
• Wet n Wild Soft Beige
• Winky Lux Medium
• Yves Saint Laurent BR05
• ZOEVA 100W CNFT

Filter every range in the shade finder

Next to it in Stay Matte Powder Foundation

• Medium Beige (lighter)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.