Exa

410 James in other brands

High Fidelity Foundation · Liquid and cream

Depth: Lighter than 82% of the shades in our data
Undertone: Listed as neutral from its retail listing
Swatch: Reads in between warm and cool #efc39f
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Cover FX 2 G Light in Custom Cover Drops (likely close). In all, 235 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Cover FX

2 G Light · Custom Cover Drops

Likely close Swatch reads about the same · listed warm
bareMinerals

02 Vanilla · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads about the same · listed neutral-warm
MAC

NC20 · Studio Waterweight SPF 30 Foundation

Likely close Swatch reads about the same · listed warm
surratt beauty

3 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed cool
Tom Ford

2.7 Vellum · Traceless Foundation Stick

Likely close Swatch reads about the same
NARS

Salzburg · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

B10 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads about the same · listed neutral-cool
Kevyn Aucoin

05 ST · Stripped Nude Skin Tint

Likely close Swatch reads about the same
Charlotte Tilbury

4 COOL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

2W1 Vanilla · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Tarte

20S light sand · face tape foundation

Likely close Swatch reads about the same · listed warm
Shiseido

160 Shell · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral
Revlon

220 Natural Beige · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
beautyblender

1.60 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

4.5 Warm Natural · Skin Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Wander Beauty

Fair Light · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Pearl · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Ulta Beauty

Fair To Light Cool · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed cool
Milk Makeup

Medium Light · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
Clinique

CN 28 Ivory · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-cool
Fenty Beauty

200 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed cool
Maybelline

Warm Nude · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same · listed warm
It Cosmetics

Medium Tan · Celebration Full Coverage Powder Foundation

Likely close Swatch reads about the same · listed warm
Gucci

170W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
W3LL People

Fair Golden · Narcissist Foundation Stick

Likely close Swatch reads about the same · listed warm
Armani Beauty

5 · Neo Nude Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

320 Versatile Amande III · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Estée Lauder

2W1 Dawn · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed warm
Guerlain

03C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
L'Oréal

430 - Ivory Buff · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
CoverGirl

550 Light/Medium · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Hourglass

Buff · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

13 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

600 Cairo · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
KVD Vegan Beauty

006 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral
La Mer

310 Beige · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Milani

Creamy Natural · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Pacifica

31CL Cool Light · Alight Clean Foundation

Likely close Swatch reads about the same · listed cool
Urban Decay

3.5 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Almay

100 Ivory · Clear Complexion Make Myself Clear Makeup

Likely close Swatch reads about the same

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in High Fidelity Foundation

420 Annica (lighter)
400 Lydia (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.