It Cosmetics

Light in other brands

Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+ · Liquid and cream

Depth: Lighter than 79% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #e9c29c
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is KVD Vegan Beauty 008 Light in True Portrait Medium Coverage Shake Foundation (likely close). In all, 231 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

KVD Vegan Beauty

008 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

N03.5 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Huda Beauty

140G Cashew · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

190 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F2.5 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

3 · Maestro Fusion Makeup SPF 15 Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Guerlain

03W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Soft Beige · Stay Matte Powder Foundation

Likely close Swatch reads about the same
Juvia's Place

630 Capri · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
Too Faced

Ivory · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

550 Light/Medium · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Maybelline

220 Natural Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
bareMinerals

15.5 Butterscotch · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Benefit Cosmetics

Shade 3 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Milani

Medium Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Ulta Beauty

Light to Medium Neutral · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

4.5 Light EF · Foundation Balm

Likely close Swatch reads about the same
beautyblender

2.30 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

21 Light Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
MAC

C4 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed warm
NARS

L4 Deauville · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

420 - True Beige · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Estée Lauder

2W1 Dawn · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed warm
Revlon

220 Natural Beige · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
Lawless

Mesa · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Beige · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

G30 · Natural Finish Foundation

Likely close Swatch reads about the same · listed warm
Pacifica

33NL Neutral Light · Alight Clean Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

2 Sand · Skin Weightless Powder Foundation

Likely close Swatch reads about the same · listed neutral
Hynt Beauty

Sand · Encore Pressed Powder Foundation

Likely close Swatch reads about the same · listed olive
Tom Ford

0.3 Ivory Silk · Traceless Foundation Stick

Likely close Swatch reads about the same
Catrice

002 Porcelain Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Tarte

22S Light Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Morphe

F1.100 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
ZOEVA

120N Daring · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed neutral-warm
Wet n Wild

Soft Beige · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Wander Beauty

Fair Light · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

14 Fair Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
jane iredale

Warm Silk · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
Dose Of Colors

111 Light · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Fair Light (lighter)
Medium Tan (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.