La Mer

180 Linen in other brands

The Soft Fluid Long Wear Foundation SPF 20 · Liquid and cream

Depth: Lighter than 87% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #efc9a5
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is bareMinerals 09 Light Natural in BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20 (likely close). In all, 235 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

bareMinerals

09 Light Natural · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

03 Light EF · Foundation Balm

Likely close Swatch reads about the same
MAC

N5 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral-cool
It Cosmetics

12 Fair Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Smashbox

1.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

Medium · Perfection Mist Airbrush Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

14 Fair Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Huda Beauty

400G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Honey · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Pacifica

37WL Warm Light · Alight Clean Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

Porcelain Ivory · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Laura Mercier

Cameo · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed cool
ZOEVA

100W CNFT · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

006 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

Bisque · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed warm
Maybelline

Fair Porcelain · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same
NARS

L4 Deauville · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Shiseido

320 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads about the same · listed neutral
Too Faced

Porcelain · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed cool
Ulta Beauty

Light Warm · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

185 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Flower Beauty

L2 Ivory · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
Dermablend

0C Pale Ivory · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Armani Beauty

3 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Milani

Golden Fair · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

3 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
Givenchy

N203 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Dose Of Colors

110 Light · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
Dior

3 Warm · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed warm
Guerlain

01N · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Benefit Cosmetics

Shade 3 Light Neutral Warm · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed neutral-warm
Urban Decay

40CP · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed cool
beautyblender

1.60 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

31W · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

1W1 Shell · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Soft Beige · Stay Matte Powder Foundation

Likely close Swatch reads about the same
surratt beauty

1 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same
Smith & Cult

150 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
Tom Ford

0.3 Ivory Silk · Traceless Foundation Stick

Likely close Swatch reads about the same
Lawless

Mesa · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in The Soft Fluid Long Wear Foundation SPF 20

170 Warm Cameo (lighter)
200 Dune (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.