It Cosmetics

Fair Light in other brands

Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+ · Liquid and cream

Depth

Lighter than 85% of the shades in our data

Undertone

Not listed

Swatch

Reads in between warm and cool #ecc7a9

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Gucci 120N in Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation (likely close). In all, 246 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Gucci

   120N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

   Likely close Swatch reads about the same · listed neutral

2. Shiseido

   350 · Synchro Skin Self-Refreshing Foundation SPF 30

   Likely close Swatch reads about the same · listed neutral

3. Guerlain

   02C · L'Essentiel Natural Longwear Foundation SPF 20

   Likely close Swatch reads about the same · listed cool

4. Laura Mercier

   1N2 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

   Likely close Swatch reads about the same · listed neutral

5. Too Faced

   Nude · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

   Likely close Swatch reads about the same · listed cool

6. MAC

   NW15 · Pro Longwear Nourishing Waterproof Foundation

   Likely close Swatch reads about the same · listed neutral

7. Sephora Collection

   20 Cream · Matte Perfection Full Coverage Foundation

   Likely close Swatch reads about the same

8. Bobbi Brown

   1.25 Cool Ivory · Skin Foundation SPF 15

   Likely close Swatch reads about the same · listed cool

9. Milk Makeup

   Porcelain · Blur Liquid Matte Foundation

   Likely close Swatch reads about the same · listed neutral

10. Tarte

    15N · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

11. It Cosmetics

    11 Fair Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

12. bareMinerals

    03 Fairly Light · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

13. Maybelline

    Creamy Natural · Dream Radiant Liquid Foundation

    Likely close Swatch reads about the same

14. Armani Beauty

    2 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

15. NYX Professional Makeup

    Light Ivory · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

16. Kevyn Aucoin

    03 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

17. Givenchy

    N203 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

18. Huda Beauty

    210B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

19. Lorac

    03 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral-warm

20. Dior

    3 Warm Peach · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

21. ILIA

    4 Formosa · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed warm

22. UOMA Beauty

    T1W Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

23. Ulta Beauty

    Fair Neutral · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

24. Milani

    Soft Linen · Screen Queen Foundation

    Likely close Swatch reads about the same

25. Hourglass

    Light Beige · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed cool

26. Fenty Beauty

    190 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

27. CoverGirl

    Ivory · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

28. VDL

    A04 Cool Medium Beige · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

29. Beauty Bakerie

    345 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

30. Clinique

    CN 32 Buttermilk · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

31. NARS

    L2 Mont Blanc · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed neutral

32. Cover FX

    1 N Light · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

33. e.l.f. Cosmetics

    1 Fair Neutral Peach · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed neutral-warm

34. Juice Beauty

    11 Rosy Beige · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed cool

35. Pat McGrath Labs

    8 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed warm

36. jane iredale

    Radiant · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed neutral

37. Yves Saint Laurent

    BR05 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral-cool

38. Physicians Formula

    Fair · Silk Foundation Elixir

    Likely close Swatch reads about the same

39. Estée Lauder

    1W2 Sand · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed olive

40. Lancôme

    210 Versatile Clair II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills 210N
• Antonym Beige Light
• Au Naturale Porcelain
• beautyblender 1.60 Warm
• Becca Cosmetics 1N1 Linen
• Benefit Cosmetics Shade 3
• Bite Beauty L20
• boscia Venice
• Burt's Bees Porcelain
• Catrice 020 Rose Beige
• Charlotte Tilbury 3 COOL
• ColourPop 50W Light
• Dermablend 0C Pale Ivory
• Dose Of Colors 108 Light
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ light to medium skin
• Elcie Cosmetics Porcelain
• Essence 10 Cool Porcelain
• Exa 410 James
• florence by mills F010
• Flower Beauty L2 Ivory
• Haus Labs 040 Fair
• Hynt Beauty Sand
• Il Makiage 212-66010 10
• J.Cat Beauty Ivory
• Josie Maran RG10 Supernatural
• Jouer Cosmetics Linen
• Juvia's Place 730 Isla
• Koh Gen Do 2
• Kosas 03 Tone
• KVD Vegan Beauty 006 Light
• L.A. Girl Porcelain
• L'Oréal Nude Beige
• La Mer 180 Linen
• Lawless Sunrise
• lilah b. b original
• Make Up For Ever Y218
• Makeup Revolution F3
• Morphe F1.60 Neutral
• Natasha Denona 31W
• Nudestix 3 Nude
• Ofra Cosmetics 4.25
• Origins 200
• Pacifica 37WL Warm Light
• Perricone MD Porcelain
• PÜR Porcelain
• Rare Beauty 120C
• Revlon 200 Nude
• rms beauty 11
• Smashbox 1.1
• Smith & Cult 160 Neutral
• surratt beauty 3 Surreal Skin
• The Ordinary 1.2 P
• Tom Ford 2.5 Linen
• Urban Decay 41CP
• W3LL People Fair Golden
• Wander Beauty Fair Light
• Wet n Wild Soft Ivory
• Winky Lux Medium
• ZOEVA 090C Charismatic

Filter every range in the shade finder

Next to it in Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

• Fair (lighter)
• Light (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.