Urban Decay

40NN in other brands

Stay Naked The Fix Powder Foundation · Powder

Depth

Lighter than 91% of the shades in our data

Undertone

Listed as neutral from its retail listing

Swatch

Reads in between warm and cool #f6cda9

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is It Cosmetics Light Medium in Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ (likely close). In all, 219 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. It Cosmetics

   Light Medium · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

   Likely close Swatch reads about the same · listed cool

2. Milani

   Golden Fair · Screen Queen Foundation

   Likely close Swatch reads about the same · listed warm

3. MAC

   NC15 · Pro Longwear Nourishing Waterproof Foundation

   Likely close Swatch reads about the same

4. Dermablend

   0C Pale Ivory · Cover Creme Full Coverage Foundation

   Likely close Swatch reads about the same · listed cool

5. Bobbi Brown

   Natural · Skin Long-Wear Fluid Powder Foundation SPF 20

   Likely close Swatch reads about the same · listed neutral

6. Smashbox

   0.1 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

   Likely close Swatch reads about the same · listed neutral

7. Estée Lauder

   3C2 Pebble · Double Wear Stay In Place Matte Powder Foundation

   Likely close Swatch reads about the same · listed cool

8. Laura Mercier

   Cameo · Flawless Fusion Ultra-Longwear Foundation

   Likely close Swatch reads about the same · listed cool

9. L'Oréal

   Porcelain Ivory · True Match Lumi Healthy Luminous Makeup

   Likely close Swatch reads about the same

10. Dior

    1 Warm · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed warm

11. Lancôme

    310 Versatile Bisque II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

12. surratt beauty

    1 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same

13. Shiseido

    320 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed neutral

14. Natasha Denona

    31W · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

15. Huda Beauty

    230N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

16. Kevyn Aucoin

    03 Light EF · Foundation Balm

    Likely close Swatch reads about the same

17. Yves Saint Laurent

    BD10 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

18. NARS

    L2 Mont Blanc · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed neutral

19. bareMinerals

    1C Fair · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed cool

20. Pacifica

    34NL Neutral Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed neutral

21. Cover FX

    G20 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

22. Milk Makeup

    Ivory · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

23. Maybelline

    124 Soft Sand · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

24. Dose Of Colors

    108 Light · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed cool

25. NYX Professional Makeup

    Pale · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

26. Flower Beauty

    L2 Ivory · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

27. La Mer

    180 Linen · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

28. J.Cat Beauty

    Ivory · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

29. Sephora Collection

    Medium · Perfection Mist Airbrush Foundation

    Likely close Swatch reads about the same · listed neutral

30. Givenchy

    N203 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

31. Clinique

    CN 32 Buttermilk · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

32. Too Faced

    Porcelain · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads about the same · listed cool

33. Ulta Beauty

    Medium Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

34. Juvia's Place

    600 Cairo · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

35. jane iredale

    M1 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

36. Armani Beauty

    1.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

37. KVD Vegan Beauty

    006 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral

38. Charlotte Tilbury

    3 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

39. Becca Cosmetics

    1N1 Linen · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

40. Fenty Beauty

    120 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills 150W
• Antonym Beige Light
• Au Naturale Porcelain
• Beauty Bakerie 349 Warm
• beautyblender 1.60 Warm
• Benefit Cosmetics Shade 2 Light Warm
• Bite Beauty L20
• boscia Venice
• Burt's Bees Porcelain
• Catrice 030 Sand Beige
• ColourPop 50W Light
• CoverGirl 520 Fair
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ light to medium skin
• e.l.f. Cosmetics 14 Fair Cool
• Elcie Cosmetics Porcelain
• Essence 10 Cool Porcelain
• Exa 410 James
• florence by mills F010
• Gucci 120N
• Guerlain 01N
• Haus Labs 015 Fair
• Hourglass Bisque
• Hynt Beauty Sand
• Il Makiage 212-66030 30
• ILIA 4 Formosa
• Josie Maran Fair Light
• Jouer Cosmetics Linen
• Juice Beauty 11 Rosy Beige
• Koh Gen Do 2
• Kosas Very Light Neutral 100
• L.A. Girl Ivory
• Lawless Mesa
• lilah b. b original
• Lorac 03
• Make Up For Ever Y245
• Makeup Revolution F3
• Morphe Hint of Pecan
• Nudestix 2.5 Nude
• Origins 110
• Pat McGrath Labs 13 Light Medium
• Perricone MD Porcelain
• Physicians Formula Fair
• PÜR Porcelain
• Rare Beauty 120C
• Revlon 200 Nude
• rms beauty 11
• Smith & Cult 150 Warm
• Tarte 27S
• The Ordinary 2.1 P
• Tom Ford 4.7 Cool Beige
• UOMA Beauty T1W Fair Lady
• Urban Decay 3.5
• VDL V04 Warm Tan
• W3LL People Pale Ivory
• Wander Beauty Fair Light
• Wet n Wild Shell Ivory
• Winky Lux Medium
• ZOEVA 100W CNFT

Filter every range in the shade finder

Next to it in Stay Naked The Fix Powder Foundation

• 30WY (lighter)
• 40WY (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.