Foundation Shades

Milk Makeup

Ivory in other brands

Blur Liquid Matte Foundation · Liquid and cream

Depth
Lighter than 90% of the shades in our data
Undertone
Listed as neutral-warm from its retail listing
Swatch
Reads in between warm and cool #f8cba7
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Dior 1 Warm in Dior Airflash Spray Foundation (likely close). In all, 208 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Dior

    1 Warm · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed warm

  2. Huda Beauty

    320G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  3. Yves Saint Laurent

    BD10 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  4. NARS

    Vienna · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  5. Maybelline

    124 Soft Sand · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  6. Too Faced

    Snow · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads about the same · listed cool

  7. MAC

    NC15 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same

  8. It Cosmetics

    20 Light Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

  9. Laura Mercier

    Shell · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  10. Smashbox

    0.1 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Fenty Beauty

    120 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Cover FX

    G20 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  13. J.Cat Beauty

    Ivory · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  14. bareMinerals

    05 Fairly Medium · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

  15. Tom Ford

    4.7 Cool Beige · Traceless Foundation Stick

    Likely close Swatch reads about the same · listed cool

  16. jane iredale

    M1 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Urban Decay

    40NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Milani

    Cool Shell · Screen Queen Foundation

    Likely close Swatch reads about the same · listed cool

  19. L'Oréal

    101.5 Ivory Buff · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

  20. Bobbi Brown

    2.5 Warm Sand · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

  21. Becca Cosmetics

    1N2 Porcelain · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  22. Lancôme

    310 Versatile Bisque II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  23. Clinique

    CN 32 Buttermilk · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

  24. Natasha Denona

    55WR · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  25. Juvia's Place

    600 Cairo · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  26. Sephora Collection

    17 Warm Natural · Matte Perfection Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  27. Revlon

    150 Buff · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same

  28. Estée Lauder

    3C2 Pebble · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  29. Pat McGrath Labs

    13 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  30. Dermablend

    0C Pale Ivory · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  31. ILIA

    6 Ora · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed warm

  32. Armani Beauty

    2.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Kevyn Aucoin

    03 Light EF · Foundation Balm

    Likely close Swatch reads about the same

  34. PÜR

    Golden Light · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  35. Morphe

    Hint of Pecan · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-warm

  36. beautyblender

    1.60 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  37. surratt beauty

    3 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed cool

  38. Exa

    410 James · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Ulta Beauty

    Light Warm · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  40. Makeup Revolution

    F4 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads cooler · listed cool

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Blur Liquid Matte Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.