Foundation Shades

Ulta Beauty

Medium Cool in other brands

Moisturizing Foundation Stick · Stick

Depth
Lighter than 92% of the shades in our data
Undertone
Listed as cool from its name
Swatch
Reads in between warm and cool #f4d0b0
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Armani Beauty 1.5 in Neo Nude Foundation (likely close). In all, 222 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Armani Beauty

    1.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  2. Estée Lauder

    3C1 Dusk · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Cover FX

    G20 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed warm

  4. Makeup Revolution

    P10.2 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  5. bareMinerals

    05 Sateen · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed cool

  6. Huda Beauty

    240N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  7. Benefit Cosmetics

    Shade 2 Light Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  8. Dose Of Colors

    108 Light · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed cool

  9. Ulta Beauty

    Fair to Light Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  10. Kevyn Aucoin

    02 Light EF · Foundation Balm

    Likely close Swatch reads about the same

  11. Shiseido

    210 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed warm

  12. Natasha Denona

    31W · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

  13. Givenchy

    N98 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  14. L'Oréal

    Nude Beige · Age Perfect Radiant Serum Foundation

    Likely close Swatch reads about the same

  15. surratt beauty

    1 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same

  16. MAC

    NC15 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed warm

  17. Tarte

    22S · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  18. Clinique

    WN 04 Bone · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  19. Dior

    1 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

  20. Lancôme

    205 Versatile Neutrale II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  21. Becca Cosmetics

    1N1 Linen · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Flower Beauty

    L2 Ivory · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

  23. Maybelline

    118 Light Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  24. Too Faced

    Swan · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  25. Dermablend

    0C Pale Ivory · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  26. Charlotte Tilbury

    3 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  27. NARS

    L2 Mont Blanc · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed neutral

  28. It Cosmetics

    Light Medium · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed cool

  29. Milani

    Nude Ivory · Screen Queen Foundation

    Likely close Swatch reads about the same

  30. Laura Mercier

    Cream Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Bobbi Brown

    Natural · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  32. Smashbox

    1.05 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed olive

  33. Morphe

    Hint of Beige · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

  34. VDL

    V04 Warm Tan · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed warm

  35. NYX Professional Makeup

    Pale · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

  36. Urban Decay

    40NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  37. W3LL People

    Pale Ivory · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

  38. PÜR

    Porcelain · 4-In-1 Foundation Stick

    Likely close Swatch reads cooler · listed neutral

  39. beautyblender

    1.40 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  40. Fenty Beauty

    185 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Moisturizing Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.