Ulta Beauty

Fair to Light Cool in other brands

Velvet Matte Longwear Foundation · Liquid and cream

Depth: Lighter than 90% of the shades in our data
Undertone: Listed as cool from its name
Swatch: Reads in between warm and cool #f1cdae
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Dose Of Colors 108 Light in Meet Your Hue Foundation (likely close). In all, 236 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Dose Of Colors

108 Light · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed cool
MAC

NC15 · Studio Waterweight SPF 30 Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

G20 · Natural Finish Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

1.5 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

210B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed cool
L'Oréal

Nude Beige · Age Perfect Radiant Serum Foundation

Likely close Swatch reads about the same
Becca Cosmetics

1N1 Linen · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

31W · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Shiseido

310 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads about the same
Maybelline

Natural Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same
Givenchy

N203 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Medium Cool · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed cool
Dior

3 Warm · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed warm
NARS

L2 Mont Blanc · Sheer Glow Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

WN 04 Bone · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Lancôme

210 Versatile Clair II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Laura Mercier

Cream Ivory · Silk Crème Moisturizing Photo Edition Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

1.25 Cool Ivory · Skin Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Flower Beauty

L2 Ivory · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
Milani

Soft Linen · Screen Queen Foundation

Likely close Swatch reads about the same
Tarte

22S · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
Makeup Revolution

P10.2 · Conceal & Define Satte Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

3C1 Dusk · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Morphe

Hint of Beige · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
Dermablend

0C Pale Ivory · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
It Cosmetics

11 Fair Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

3 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

Light · Perfection Mist Airbrush Foundation

Likely close Swatch reads about the same · listed cool
Gucci

120N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
beautyblender

1.40 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
surratt beauty

1 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same
NYX Professional Makeup

Fair · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

05 Sateen · BAREPRO Longwear Powder Foundation

Likely close Swatch reads about the same · listed cool
Kevyn Aucoin

03 ST · Stripped Nude Skin Tint

Likely close Swatch reads about the same
Benefit Cosmetics

Shade 2 Light Warm · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed warm
PÜR

Porcelain · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Porcelain · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed neutral
CoverGirl

210 Classic Ivory · Olay Simply Ageless Foundation

Likely close Swatch reads about the same
VDL

V04 Warm Tan · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed warm
Revlon

210 Sand Beige · ColorStay Full Cover Foundation

Likely close Swatch reads about the same

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Matte Longwear Foundation

Fair to Light Warm (lighter)
Light Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.