Foundation Shades

Koh Gen Do

123 in other brands

Aqua Foundation · Liquid and cream

Depth
Lighter than 85% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #e3c9b2
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Givenchy Y105 in Teint Couture Everwear 24H Foundation SPF 20 (likely close). In all, 188 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Givenchy

    Y105 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  2. MAC

    NW5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed cool

  3. Laura Mercier

    1C0 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed cool

  4. e.l.f. Cosmetics

    Beige · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

  5. Too Faced

    Snow · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  6. Charlotte Tilbury

    1 · Magic Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  7. NARS

    Finland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  8. L'Oréal

    Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

  9. PÜR

    LG6 Light Nude · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

  10. Ulta Beauty

    Fair to Light Neutral · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed neutral

  11. La Mer

    03 Warm Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed warm

  12. Origins

    320 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed cool

  13. Tom Ford

    2.7 Vellum · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Wet n Wild

    Nude Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  15. It Cosmetics

    10.5 Fair Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  16. Natasha Denona

    42 WYMedium · Foundation X+

    Likely close Swatch reads about the same · listed warm

  17. ColourPop

    45W Light · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  18. Hourglass

    Ivory · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed cool

  19. bareMinerals

    10 Cool Beige · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed cool

  20. Maybelline

    Nude Beige · Dream Radiant Liquid Foundation

    Likely close Swatch reads about the same

  21. VDL

    A03 Cool Light Medium Beige · Perfect Lasting Foundation

    Likely close Swatch reads cooler · listed cool

  22. Benefit Cosmetics

    Shade 1 Fair Cool · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  23. Au Naturale

    Porcelain · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  24. Juvia's Place

    710 Maricao · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  25. Makeup Revolution

    F1 · Conceal & Hydrate Foundation

    Likely close Swatch reads cooler · listed neutral

  26. jane iredale

    Light Beige · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed cool

  27. ZOEVA

    020C Amazing · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed cool

  28. Catrice

    020 Rose Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  29. Make Up For Ever

    Y305 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  30. Guerlain

    01W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  31. Cover FX

    N10 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

  32. Juice Beauty

    05 Buff · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  33. Fenty Beauty

    150 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Armani Beauty

    2 · Luminous Silk Compact Powder Foundation

    Likely close Swatch reads cooler

  35. NYX Professional Makeup

    Light Ivory · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed cool

  36. Urban Decay

    0.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  37. Haus Labs

    040 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  38. Lawless

    Sunrise · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

  39. Elcie Cosmetics

    Porcelain · Micro Silque Foundation

    Likely close Swatch reads about the same · listed neutral

  40. Anastasia Beverly Hills

    140N · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-warm

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Aqua Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.