It Cosmetics
10.5 Fair Neutral in other brands
Your Skin But Better Foundation + Skincare · Liquid and cream
- Depth
- Lighter than 88% of the shades in our data
- Undertone
- Listed as neutral from its name
- Swatch
- Reads in between warm and cool #e8ccb5
- Data
- Retailer swatch, January 2021 (how we collect it)
The closest shade in another brand is Givenchy Y100 in Teint Couture Everwear 24H Foundation SPF 20 (likely close). In all, 211 ranges have a likely-close shade and 102 brands have one worth trying.
Closest shade in each brand
The 40 closest of 102 brands. The other 62 brands are listed below.
One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.
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Givenchy
Y100 · Teint Couture Everwear 24H Foundation SPF 20
Likely close Swatch reads about the same · listed warm
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Au Naturale
Porcelain · Zero Gravity C2P Foundation
Likely close Swatch reads about the same · listed neutral-cool
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Laura Mercier
1C0 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30
Likely close Swatch reads about the same · listed cool
-
VDL
V03 Warm Medium Beige · Perfect Lasting Foundation
Likely close Swatch reads about the same · listed warm
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jane iredale
Light Beige · Liquid Minerals A Foundation
Likely close Swatch reads about the same · listed cool
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ZOEVA
020C Amazing · Authentik Skin Natural Luminous Foundation
Likely close Swatch reads about the same · listed cool
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Juice Beauty
05 Buff · PHYTO-PIGMENTS Flawless Serum Foundation
Likely close Swatch reads about the same · listed warm
-
La Mer
13 Warm Ivory · The Luminous Lifting Cushion Foundation SPF 20 + Refill
Likely close Swatch reads about the same · listed warm
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Ulta Beauty
Fair Cool · Moisturizing Foundation Stick
Likely close Swatch reads about the same · listed cool
-
Benefit Cosmetics
Shade 1 Fair Cool · Hello Happy Flawless Brightening Foundation SPF 15
Likely close Swatch reads about the same · listed cool
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NARS
Finland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30
Likely close Swatch reads about the same · listed warm
-
MAC
NW5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control
Likely close Swatch reads about the same · listed cool
-
Makeup Revolution
F1 · Conceal & Hydrate Foundation
Likely close Swatch reads about the same · listed neutral
-
e.l.f. Cosmetics
Snow · Flawless Finish Foundation
Likely close Swatch reads about the same · listed cool
-
PÜR
LP4 Porcelain · 4-in-1 Pressed Mineral Powder Foundation SPF 15
Likely close Swatch reads about the same · listed neutral-warm
-
Guerlain
01C · L'Essentiel Natural Longwear Foundation SPF 20
Likely close Swatch reads about the same · listed cool
-
Fenty Beauty
150 · Pro Filt'r Soft Matte Powder Foundation
Likely close Swatch reads about the same · listed neutral
-
Lawless
Sunrise · Woke Up Like This Flawless Finish Foundation
Likely close Swatch reads about the same · listed cool
-
Too Faced
Snow · Born This Way Pressed Powder Foundation
Likely close Swatch reads warmer · listed neutral-cool
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Natasha Denona
40 NLight Medium · Foundation X+
Likely close Swatch reads about the same · listed neutral
-
Charlotte Tilbury
1 · Magic Foundation
Likely close Swatch reads about the same · listed neutral-cool
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Tom Ford
0.4 Rose · Traceless Soft Matte Foundation
Likely close Swatch reads about the same · listed cool
-
Il Makiage
212-66005 5 · Woke Up Like This Flawless Base Foundation
Likely close Swatch reads cooler · listed neutral
-
Estée Lauder
2N1 Desert Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45
Likely close Swatch reads about the same · listed neutral
-
CoverGirl
220 Creamy Natural · Olay Simply Ageless Foundation
Likely close Swatch reads about the same
-
Tarte
12N fair neutral · face tape foundation
Likely close Swatch reads about the same · listed neutral
-
Dior
2.5 Neutral · BACKSTAGE Face & Body Foundation
Likely close Swatch reads about the same · listed neutral
-
Make Up For Ever
R208 · Reboot Active Care Revitalizing Foundation
Likely close Swatch reads about the same · listed cool
-
Shiseido
260 · Synchro Skin Self-Refreshing Foundation SPF 30
Likely close Swatch reads about the same · listed neutral
-
Juvia's Place
710 Maricao · I Am Magic Foundation
Likely close Swatch reads about the same · listed neutral-warm
Closest shade in the other 62 brands
A to Z by brand. The 40 above are closer; open a shade to see how close it is.
- Almay 100 Ivory
- Amorepacific 102 Light Pink
- Anastasia Beverly Hills 210N
- Antonym Beige Light
- bareMinerals 10 Cool Beige
- Beauty Bakerie 349 Warm
- beautyblender 1.40 Neutral
- Becca Cosmetics 1N1 Linen
- Bite Beauty L25
- Bobbi Brown Porcelain
- boscia Venice
- Burt's Bees Porcelain
- Clinique WN 04 Bone
- Dermablend 0N
- Dose Of Colors 106 Fair
- Dr. Dennis Gross Skincare Light/Medium
- Dr. Jart+ light to medium skin
- Elcie Cosmetics Porcelain
- Essence 10 Cool Porcelain
- Exa 460 Gretta
- florence by mills F010
- Flower Beauty L2 Ivory
- Gucci 120N
- Haus Labs 040 Fair
- Hourglass Ivory
- Huda Beauty 110N Angel Food
- Hynt Beauty Sand
- ILIA 3 Balos
- J.Cat Beauty Bisque
- Josie Maran Fair Light
- Jouer Cosmetics Linen
- Kevyn Aucoin 03 ST
- Kosas 02 Tone
- KVD Vegan Beauty 41 Light N
- L.A. Girl Porcelain
- Lancôme 120 Ivoire
- lilah b. b original
- Lorac 01
- Milani Warm Shell
- Milk Makeup Fair
- Morphe F1.30 Cool
- Nudestix 2.5 Nude
- NYX Professional Makeup Fair
- Ofra Cosmetics 4.25
- Origins 320
- Pacifica 38NF Neutral Fair
- Pat McGrath Labs 7 Light
- Perricone MD Porcelain
- Physicians Formula Fair
- Rare Beauty 120C
- Revlon 210 Sand Beige
- rms beauty 00
- Sephora Collection 1 Driftwood
- Smashbox 1.05
- Smith & Cult 110 Neutral
- surratt beauty 1 Surreal Skin
- The Ordinary 1.2 P
- Urban Decay 10
- W3LL People Pale Ivory
- Wander Beauty Medium
- Winky Lux Light
- Yves Saint Laurent BD10
Filter every range in the shade finder
Next to it in Your Skin But Better Foundation + Skincare
- 10 Fair Warm (lighter)
- 11 Fair Neutral (deeper)
Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.