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Foundation Shades

Wet n Wild

Nude Ivory in other brands

Photo Focus Dewy Foundation · Liquid and cream

Depth: Lighter than 81% of the shades in our data
Undertone: Not listed
Swatch: Reads warmer than most shades this deep #e0c6ad
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tom Ford 2.7 Vellum in Traceless Soft Matte Foundation (likely close). In all, 180 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Tom Ford

2.7 Vellum · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed neutral
Koh Gen Do

213 · Aqua Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

42 WYMedium · Foundation X+

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Fair to Light Neutral · Effortless Effect Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
PÜR

LG6 Light Nude · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

140N · Luminous Foundation

Likely close Swatch reads about the same · listed neutral-warm
Make Up For Ever

Y325 · Matte Velvet Skin Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

Y105 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

Beige · Flawless Finish Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Snow · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral-cool
Laura Mercier

Sand Beige · Silk Crème Moisturizing Photo Edition Foundation

Likely close Swatch reads about the same · listed warm
ColourPop

45W Light · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
MAC

NW5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Guerlain

01W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
bareMinerals

10 Cool Beige · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads cooler · listed cool
Charlotte Tilbury

1 · Magic Foundation

Likely close Swatch reads cooler · listed neutral-cool
NYX Professional Makeup

Light Ivory · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed cool
Urban Decay

0.5 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
NARS

Alaska · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Juvia's Place

710 Maricao · I Am Magic Foundation

Likely close Swatch reads cooler · listed neutral-warm
Haus Labs

040 Fair · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

095 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads warmer
Origins

320 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
Hourglass

Ivory · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed cool
Jouer Cosmetics

Linen · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed warm
Burt's Bees

Porcelain · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed cool
Maybelline

Ivory · Dream Urban Cover Flawless Coverage Foundation SPF 50

Likely close Swatch reads about the same
Exa

460 Gretta · High Fidelity Foundation

Likely close Swatch reads about the same
Elcie Cosmetics

Porcelain · Micro Silque Foundation

Likely close Swatch reads about the same · listed neutral
La Mer

03 Warm Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads cooler · listed warm
Armani Beauty

4 · Luminous Silk Compact Powder Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

10.5 Fair Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads cooler · listed neutral
Yves Saint Laurent

BD10 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads cooler · listed neutral-cool
Catrice

020 Rose Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Lorac

01 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed cool
Estée Lauder

1W1 Bone · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed warm
Au Naturale

Porcelain · Zero Gravity C2P Foundation

Likely close Swatch reads cooler · listed neutral-cool
Benefit Cosmetics

Shade 1 Fair Cool · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads lighter · listed cool
Morphe

F1.50 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Photo Focus Dewy Foundation

Soft Ivory (lighter)
Soft Beige (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.