Foundation Shades

NARS

Alaska in other brands

Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30 · Skin tint, BB and CC

Depth
Lighter than 87% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads warmer than most shades this deep #e4ccb4
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Hourglass Ivory in Illusion Hyaluronic Skin Tint (likely close). In all, 168 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Hourglass

    Ivory · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed cool

  2. Ulta Beauty

    Fair to Light Neutral · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed neutral

  3. e.l.f. Cosmetics

    Beige · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

  4. Too Faced

    Snow · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  5. MAC

    NW10 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed cool

  6. Laura Mercier

    0W1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  7. ColourPop

    45W Light · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  8. Maybelline

    Nude Beige · Dream Radiant Liquid Foundation

    Likely close Swatch reads about the same

  9. Koh Gen Do

    113 · Aqua Foundation

    Likely close Swatch reads about the same · listed warm

  10. Natasha Denona

    42 WYMedium · Foundation X+

    Likely close Swatch reads about the same · listed warm

  11. Tom Ford

    0.5 Porcelain · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  12. L'Oréal

    Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

  13. PÜR

    LG6 Light Nude · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

  14. Origins

    320 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed cool

  15. Charlotte Tilbury

    1.5 · Light Wonder Foundation

    Likely close Swatch reads about the same

  16. Benefit Cosmetics

    Shade 1 Fair Cool · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  17. Wet n Wild

    Nude Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  18. Make Up For Ever

    Y305 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  19. Givenchy

    Y105 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads cooler · listed warm

  20. Fenty Beauty

    150 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Lorac

    01 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  22. Lancôme

    095 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  23. NARS

    L2 Mont Blanc · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads warmer · listed neutral

  24. It Cosmetics

    10.5 Fair Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads cooler · listed neutral

  25. jane iredale

    Light Beige · Liquid Minerals A Foundation

    Likely close Swatch reads cooler · listed cool

  26. ZOEVA

    020C Amazing · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads cooler · listed cool

  27. Elcie Cosmetics

    Porcelain · Micro Silque Foundation

    Likely close Swatch reads about the same · listed neutral

  28. Guerlain

    01W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  29. Haus Labs

    040 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  30. Catrice

    020 Rose Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads cooler

  31. L.A. Girl

    Porcelain · Pro.Matte Foundation

    Likely close Swatch reads about the same

  32. Juice Beauty

    05 Buff · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads cooler · listed warm

  33. La Mer

    03 Warm Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads cooler · listed warm

  34. The Ordinary

    1.2 P · Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  35. Cover FX

    N10 · Pressed Mineral Foundation

    Likely close Swatch reads cooler · listed neutral

  36. Tarte

    14S Fair Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  37. Au Naturale

    Porcelain · Zero Gravity C2P Foundation

    Likely close Swatch reads cooler · listed neutral-cool

  38. Huda Beauty

    130G Panna Cotta · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

  39. bareMinerals

    05 Sateen · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed cool

  40. Anastasia Beverly Hills

    140N · Luminous Foundation

    Likely close Swatch reads deeper · listed neutral-warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.