Foundation Shades

Ulta Beauty

Fair to Light Warm in other brands

Velvet Matte Longwear Foundation · Liquid and cream

Depth
Lighter than 94% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads warmer than most shades this deep #f0d7b7
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is The Ordinary 1.1 N in Coverage Foundation (likely close). In all, 127 ranges have a likely-close shade and 97 brands have one worth trying.

Closest shade in each brand

The 40 closest of 97 brands. The other 57 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. The Ordinary

    1.1 N · Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  2. e.l.f. Cosmetics

    11 Fair Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Juvia's Place

    700 Vienna · I Am Magic Foundation

    Likely close Swatch reads about the same · listed warm

  4. Estée Lauder

    1W2 Sand · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed olive

  5. Natasha Denona

    26Y · Foundation X+

    Likely close Swatch reads about the same · listed warm

  6. Too Faced

    Almond · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

  7. Guerlain

    00N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  8. Urban Decay

    30NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  9. jane iredale

    Bisque · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads cooler · listed warm

  10. Givenchy

    N00 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  11. Revlon

    150 Buff · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  12. It Cosmetics

    Fair · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads cooler

  13. Fenty Beauty

    105 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  14. Haus Labs

    030 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  15. VDL

    V02.5 Cool Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  16. MAC

    C2 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed warm

  17. NYX Professional Makeup

    Pale · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed warm

  18. Benefit Cosmetics

    Shade 2 Light Neutral · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads cooler · listed neutral

  19. Huda Beauty

    150G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  20. Make Up For Ever

    Y225 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  21. PÜR

    LG6 Vanilla · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads cooler · listed warm

  22. La Mer

    160 Crème · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  23. Bobbi Brown

    Beige · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads cooler · listed neutral

  24. NARS

    L2 Mont Blanc · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

  25. Hynt Beauty

    Ivory · Encore Pressed Powder Foundation

    Likely close Swatch reads about the same · listed cool

  26. Kevyn Aucoin

    02 ST · Stripped Nude Skin Tint

    Likely close Swatch reads cooler

  27. L.A. Girl

    Porcelain · Pro.Matte Foundation

    Likely close Swatch reads about the same

  28. Dermablend

    0C Linen · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed cool

  29. Sephora Collection

    03 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  30. Shiseido

    220 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed neutral

  31. Milani

    Warm Linen · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

  32. Flower Beauty

    L1 Porcelain · Light Illusion Liquid Foundation

    Likely close Swatch reads cooler

  33. Anastasia Beverly Hills

    120W · Luminous Foundation

    Likely close Swatch reads cooler · listed warm

  34. Makeup Revolution

    F6 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Maybelline

    Light Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads cooler

  36. beautyblender

    1.30 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads cooler · listed warm

  37. Lorac

    01 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads deeper and cooler · listed cool

  38. Laura Mercier

    Bamboo Beige · Silk Crème Oil Free Photo Edition Foundation

    Likely close Swatch reads deeper · listed neutral

  39. L'Oréal

    Porcelain · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

  40. Origins

    110 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads cooler · listed neutral

Closest shade in the other 57 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Matte Longwear Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.