Ulta Beauty

Fair Cool in other brands

Velvet Matte Longwear Foundation · Liquid and cream

Depth

Lighter than 96% of the shades in our data

Undertone

Listed as cool from its name

Swatch

Reads cooler than most shades this deep #f3ded2

Data

Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Natasha Denona N1 - Fair Neutral in Hy-Glam Serum Foundation (likely close). In all, 116 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Natasha Denona

   N1 - Fair Neutral · Hy-Glam Serum Foundation

   Likely close Swatch reads about the same · listed neutral

2. PÜR

   Light Porcelain · 4-In-1 Foundation Stick

   Likely close Swatch reads about the same · listed neutral

3. Beauty Bakerie

   353 Cool · InstaBake Aqua Glass Foundation

   Likely close Swatch reads about the same · listed cool

4. ColourPop

   20N Fair · Pretty Fresh Foundation

   Likely close Swatch reads about the same · listed neutral

5. Urban Decay

   20CP · Stay Naked The Fix Powder Foundation

   Likely close Swatch reads about the same · listed cool

6. Maybelline

   112 Natural Ivory · Fit Me Matte + Poreless Liquid Foundation

   Likely close Swatch reads about the same

7. Smashbox

   0.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation

   Likely close Swatch reads about the same · listed neutral

8. W3LL People

   Medium Golden · Bio Base Pressed Foundation

   Likely close Swatch reads about the same · listed warm

9. Makeup Revolution

   P4 · Conceal & Define Satte Matte Powder Foundation

   Likely close Swatch reads warmer · listed cool

10. Dior

    1 Cool Rosy · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed cool

11. Tarte

    8S · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads cooler

12. Morphe

    Hint of Marshmallow · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

13. Estée Lauder

    1N0 Porcelain · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

14. CoverGirl

    205 Ivory · Olay Simply Ageless Foundation

    Likely close Swatch reads warmer

15. Sephora Collection

    1 Lace · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads about the same

16. MAC

    N3 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads warmer · listed cool

17. UOMA Beauty

    T1N White Pearl · Say What?! Foundation

    Likely close Swatch reads warmer · listed neutral

18. Cover FX

    1 N Fair · Custom Cover Drops

    Likely close Swatch reads warmer · listed neutral

19. L'Oréal

    099 True Porcelain · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

20. Nudestix

    1 Nude · Tinted Cover Foundation

    Likely close Swatch reads cooler · listed neutral

21. Ulta Beauty

    Light Neutral · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

22. Pat McGrath Labs

    2 Light · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed warm

23. Clinique

    CN 08 Linen · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads warmer · listed neutral-cool

24. NARS

    L0.5 YangYang · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed cool

25. Milani

    Cool Porcelain · Screen Queen Foundation

    Likely close Swatch reads warmer · listed cool

26. Dose Of Colors

    105 Fair · Meet Your Hue Foundation

    Likely close Swatch reads warmer · listed neutral-warm

27. La Mer

    140 Alabaster · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

28. ILIA

    Sable · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

29. Smith & Cult

    100 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads cooler · listed neutral

30. Bobbi Brown

    00 Alabaster · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

31. Charlotte Tilbury

    1 Fair · Light Wonder Foundation

    Likely close Swatch reads warmer · listed neutral

32. VDL

    A02 Cool Light Beige · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

33. Lancôme

    130 Versatile Porcelaine Divoire I · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads warmer

34. KVD Vegan Beauty

    002 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads lighter · listed neutral

35. e.l.f. Cosmetics

    Light Ivory · Flawless Finish Foundation

    Likely close Swatch reads warmer · listed warm

36. Huda Beauty

    120B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads lighter and warmer · listed cool

37. beautyblender

    1.20 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads warmer · listed cool

38. Winky Lux

    Light · Diamond Powder Foundation

    Likely close Swatch reads warmer

39. Tom Ford

    0.0 Pearl · Traceless Foundation Stick

    Likely close Swatch reads warmer

40. J.Cat Beauty

    Pearl · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay Light
• Amorepacific 102 Light Pink
• Anastasia Beverly Hills 100N
• Antonym Beige Light
• Armani Beauty 0
• Au Naturale Porcelain
• bareMinerals 01 Fair
• Becca Cosmetics 1C1 Alabaster
• Benefit Cosmetics Shade 1 Fair Cool
• Bite Beauty L10
• boscia Venice
• Burt's Bees Porcelain
• Catrice 010 Light Beige
• Dermablend 0N
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ light to medium skin
• Elcie Cosmetics Porcelain
• Exa 530 Terese
• Fenty Beauty 100
• florence by mills F010
• Flower Beauty L1 Porcelain
• Givenchy P95
• Gucci 110C
• Guerlain 00C
• Haus Labs 050 Fair
• Hourglass Vanilla
• Hynt Beauty Ivory
• Il Makiage 212-66005 5
• It Cosmetics Fair
• jane iredale Ivory
• Josie Maran Fair Light
• Jouer Cosmetics Alabaster
• Juice Beauty 05 Buff
• Juvia's Place 710 Maricao
• Kevyn Aucoin 01 ST
• Koh Gen Do 12
• Kosas 01 Tone
• L.A. Girl White
• Laura Mercier 1W1
• Lawless Sunrise
• lilah b. b original
• Lorac 01
• Make Up For Ever R210
• Milk Makeup Fair
• NYX Professional Makeup Light Pale
• Origins 320
• Pacifica 40NF Neutral Fair
• Perricone MD Porcelain
• Physicians Formula Fair
• Rare Beauty 110N
• Revlon 110 Ivory
• rms beauty 000
• Shiseido 140
• surratt beauty 1 Surreal Skin
• The Ordinary 1.1 P
• Too Faced Cream Puff
• Wander Beauty Fair
• Wet n Wild Rose Ivory
• Yves Saint Laurent B10
• ZOEVA 010N Aglow

Filter every range in the shade finder

Next to it in Velvet Matte Longwear Foundation

• Fair to Light Neutral (lighter)
• Fair to Light Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.