- Depth
- Lighter than 96% of the shades in our data
- Undertone
- Listed as neutral from its retail listing
- Swatch
- Reads cooler than most shades this deep #f0dcd0
- Data
- Retailer swatch, January 2021 (how we collect it)
This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.
The closest shade in another brand is Ulta Beauty Fair Cool in Velvet Matte Longwear Foundation (likely close). In all, 117 ranges have a likely-close shade and 99 brands have one worth trying.
Closest shade in each brand
The 40 closest of 99 brands. The other 59 brands are listed below.
One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.
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Ulta Beauty
Fair Cool · Velvet Matte Longwear Foundation
Likely close Swatch reads about the same · listed cool
-
Natasha Denona
N1 - Fair Neutral · Hy-Glam Serum Foundation
Likely close Swatch reads about the same · listed neutral
-
Beauty Bakerie
353 Cool · InstaBake Aqua Glass Foundation
Likely close Swatch reads about the same · listed cool
-
PÜR
Light Porcelain · 4-In-1 Foundation Stick
Likely close Swatch reads about the same · listed neutral
-
Urban Decay
20CP · Stay Naked The Fix Powder Foundation
Likely close Swatch reads about the same · listed cool
-
Makeup Revolution
P4 · Conceal & Define Satte Matte Powder Foundation
Likely close Swatch reads warmer · listed cool
-
UOMA Beauty
T1N White Pearl · Say What?! Foundation
Likely close Swatch reads warmer · listed neutral
-
Estée Lauder
1N0 Porcelain · Futurist Hydra Rescue Moisturizing Makeup SPF 45
Likely close Swatch reads cooler · listed neutral
-
Smashbox
0.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation
Likely close Swatch reads about the same · listed neutral
-
Maybelline
112 Natural Ivory · Fit Me Matte + Poreless Liquid Foundation
Likely close Swatch reads about the same
-
Dior
1 Cool Rosy · BACKSTAGE Face & Body Foundation
Likely close Swatch reads about the same · listed cool
-
Sephora Collection
1 Lace · Matte Perfection Tinted Moisturizer
Likely close Swatch reads about the same
-
Charlotte Tilbury
1 Fair · Light Wonder Foundation
Likely close Swatch reads warmer · listed neutral
-
W3LL People
Medium Golden · Bio Base Pressed Foundation
Likely close Swatch reads cooler · listed warm
-
Clinique
CN 08 Linen · Beyond Perfecting Foundation + Concealer
Likely close Swatch reads warmer · listed neutral-cool
-
Morphe
F1.10 Neutral · Fluidity Full-Coverage Foundation
Likely close Swatch reads about the same · listed neutral
-
Smith & Cult
120 Cool · Veiled Threat Weightless Micro-Blurring Foundation
Likely close Swatch reads warmer · listed cool
-
e.l.f. Cosmetics
Light Ivory · Flawless Finish Foundation
Likely close Swatch reads about the same · listed warm
-
VDL
A02 Cool Light Beige · Perfect Lasting Foundation
Likely close Swatch reads about the same · listed cool
-
Pat McGrath Labs
2 Light · Sublime Perfection Foundation
Likely close Swatch reads about the same · listed warm
-
Josie Maran
Fair Light · Argan Matchmaker Serum Foundation
Likely close Swatch reads warmer · listed cool
-
ILIA
Sable · True Skin Serum Foundation
Likely close Swatch reads about the same · listed neutral-warm
-
Lancôme
140 Ivoire · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Likely close Swatch reads warmer
-
Bobbi Brown
00 Alabaster · Skin Foundation SPF 15
Likely close Swatch reads about the same · listed cool
-
L'Oréal
099 True Porcelain · Infallible Pro-Matte Liquid Longwear Foundation
Likely close Swatch reads about the same
-
Dose Of Colors
105 Fair · Meet Your Hue Foundation
Likely close Swatch reads about the same · listed neutral-warm
-
NARS
L1 Oslo · Light Reflecting Advanced Skincare Foundation
Likely close Swatch reads warmer · listed cool
-
La Mer
140 Alabaster · The Soft Fluid Long Wear Foundation SPF 20
Likely close Swatch reads lighter · listed neutral
-
Hourglass
Vanilla · Illusion Hyaluronic Skin Tint
Likely close Swatch reads about the same · listed cool
-
Huda Beauty
120B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick
Likely close Swatch reads lighter and warmer · listed cool
-
beautyblender
1.20 Cool · Bounce Liquid Whip Long Wear Foundation
Likely close Swatch reads lighter and warmer · listed cool
-
KVD Vegan Beauty
002 Light · True Portrait Medium Coverage Shake Foundation
Likely close Swatch reads lighter · listed neutral
Closest shade in the other 59 brands
A to Z by brand. The 40 above are closer; open a shade to see how close it is.
- Almay Light
- Amorepacific 102 Light Pink
- Anastasia Beverly Hills 100N
- Antonym Beige Light
- Armani Beauty 0
- Au Naturale Porcelain
- bareMinerals 01 Fair
- Becca Cosmetics 1C1 Alabaster
- Benefit Cosmetics Shade 1 Fair Cool
- Bite Beauty L10
- boscia Venice
- Burt's Bees Porcelain
- Catrice 010 Light Beige
- Dermablend 0N
- Dr. Dennis Gross Skincare Light/Medium
- Dr. Jart+ light to medium skin
- Elcie Cosmetics Porcelain
- Exa 530 Terese
- Fenty Beauty 100
- florence by mills F010
- Flower Beauty L1 Porcelain
- Givenchy P95
- Gucci 110C
- Guerlain 00C
- Haus Labs 050 Fair
- Hynt Beauty Ivory
- Il Makiage 212-66005 5
- It Cosmetics Light
- J.Cat Beauty Pearl
- jane iredale Ivory
- Jouer Cosmetics Ivory
- Juice Beauty 05 Buff
- Juvia's Place 710 Maricao
- Kevyn Aucoin 01 ST
- Koh Gen Do 12
- Kosas 01 Tone
- L.A. Girl White
- Laura Mercier 1W1
- Lawless Sunrise
- lilah b. b original
- Lorac 01
- Make Up For Ever R210
- Milk Makeup Fair
- NYX Professional Makeup Light Pale
- Origins 320
- Pacifica 40NF Neutral Fair
- Perricone MD Porcelain
- Physicians Formula Fair
- Rare Beauty 110N
- Revlon 110 Ivory
- rms beauty 000
- Shiseido 140
- surratt beauty 1 Surreal Skin
- The Ordinary 1.1 P
- Too Faced Cream Puff
- Wander Beauty Fair
- Wet n Wild Rose Ivory
- Yves Saint Laurent B10
- ZOEVA 010N Aglow
Filter every range in the shade finder
Next to it in Pretty Fresh Foundation
Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.