Shiseido

310 in other brands

Synchro Skin Self-Refreshing Foundation SPF 30 · Liquid and cream

Depth

Lighter than 90% of the shades in our data

Undertone

Not listed

Swatch

Reads in between warm and cool #efcdb0

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is MAC NC15 in Studio Waterweight SPF 30 Foundation (likely close). In all, 240 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. MAC

   NC15 · Studio Waterweight SPF 30 Foundation

   Likely close Swatch reads about the same · listed warm

2. Ulta Beauty

   Light Cool · Velvet Matte Longwear Foundation

   Likely close Swatch reads about the same · listed cool

3. Huda Beauty

   120B Vanilla · #FauxFilter Full Coverage Matte Foundation

   Likely close Swatch reads about the same

4. Clinique

   WN 04 Bone · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

   Likely close Swatch reads about the same

5. Lancôme

   210 Versatile Clair II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

   Likely close Swatch reads about the same

6. Maybelline

   Natural Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

   Likely close Swatch reads about the same

7. beautyblender

   1.40 Neutral · Bounce Liquid Whip Long Wear Foundation

   Likely close Swatch reads about the same · listed neutral

8. NYX Professional Makeup

   Fair · Born To Glow Naturally Radiant Foundation

   Likely close Swatch reads about the same · listed neutral

9. Dior

   2.5 Neutral · BACKSTAGE Face & Body Foundation

   Likely close Swatch reads about the same · listed neutral

10. Armani Beauty

    1.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

11. Becca Cosmetics

    1N1 Linen · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

12. Bobbi Brown

    1.25 Cool Ivory · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

13. Cover FX

    G20 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed warm

14. Tarte

    22S · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

15. Dose Of Colors

    108 Light · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed cool

16. Revlon

    210 Sand Beige · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

17. Morphe

    Hint of Beige · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

18. Givenchy

    N203 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

19. Lawless

    Sunrise · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

20. Milk Makeup

    Porcelain · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed neutral

21. Natasha Denona

    41WY · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

22. W3LL People

    Pale Ivory · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

23. L'Oréal

    Nude Beige · Age Perfect Radiant Serum Foundation

    Likely close Swatch reads about the same

24. e.l.f. Cosmetics

    Snow · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

25. Fenty Beauty

    130 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed olive

26. jane iredale

    Radiant · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed neutral

27. Shiseido

    150 Lace · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed warm

28. Catrice

    020 Rose Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

29. CoverGirl

    Ivory · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

30. bareMinerals

    5.5 Bamboo · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

    Likely close Swatch reads about the same · listed warm

31. Sephora Collection

    Light · Perfection Mist Airbrush Foundation

    Likely close Swatch reads about the same · listed cool

32. PÜR

    Porcelain · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed neutral

33. Gucci

    120N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

34. Hourglass

    Sand · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed warm

35. Makeup Revolution

    F1 · Conceal & Glow Foundation

    Likely close Swatch reads about the same · listed neutral

36. NARS

    L2 Mont Blanc · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed neutral

37. Rare Beauty

    120C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

38. Too Faced

    Porcelain · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

39. Kevyn Aucoin

    03 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

40. It Cosmetics

    11 Fair Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 102 Light Pink
• Anastasia Beverly Hills 210N
• Antonym Beige Light
• Au Naturale Porcelain
• Beauty Bakerie 349 Warm
• Benefit Cosmetics Shade 2 Light Warm
• Bite Beauty L20
• boscia Venice
• Burt's Bees Porcelain
• Charlotte Tilbury 3 NEUTRAL
• ColourPop 50W Light
• Dermablend 0C Pale Ivory
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ light to medium skin
• Elcie Cosmetics Porcelain
• Essence 10 Cool Porcelain
• Estée Lauder 3C1 Dusk
• Exa 460 Gretta
• florence by mills F010
• Flower Beauty L2 Ivory
• Guerlain 02C
• Haus Labs 040 Fair
• Hynt Beauty Sand
• Il Makiage 212-66005 5
• ILIA 3 Balos
• J.Cat Beauty Bisque
• Josie Maran Fair Light
• Jouer Cosmetics Linen
• Juice Beauty 05 Buff
• Juvia's Place 710 Maricao
• Koh Gen Do 123
• Kosas 02 Tone
• KVD Vegan Beauty 004 Light
• L.A. Girl Porcelain
• La Mer 13 Warm Ivory
• Laura Mercier Dune
• lilah b. b original
• Lorac 03
• Make Up For Ever Y305
• Milani Soft Linen
• Nudestix 2.5 Nude
• Ofra Cosmetics 4.25
• Origins 110
• Pacifica 38NF Neutral Fair
• Pat McGrath Labs 8 Light Medium
• Perricone MD Porcelain
• Physicians Formula Fair
• rms beauty 11
• Smashbox 1.05
• Smith & Cult 110 Neutral
• surratt beauty 1 Surreal Skin
• The Ordinary 1.2 P
• Tom Ford 2.0 Buff
• UOMA Beauty T1W White Pearl
• Urban Decay 30CP
• VDL V04 Warm Tan
• Wander Beauty Medium
• Wet n Wild Soft Ivory
• Winky Lux Light
• Yves Saint Laurent BD10
• ZOEVA 040W Artist

Filter every range in the shade finder

Next to it in Synchro Skin Self-Refreshing Foundation SPF 30

• 260 (lighter)
• 320 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.