Foundation Shades

Ulta Beauty

Very Fair Cool in other brands

Moisturizing Foundation Stick · Stick

Depth
Lighter than 97% of the shades in our data
Undertone
Listed as cool from its name
Swatch
Reads in between warm and cool #f1e3d6
Data
Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is PÜR LG3 Bone in 4-In-1 Love Your Selfie Longwear Foundation & Concealer (likely close). In all, 105 ranges have a likely-close shade and 94 brands have one worth trying.

Closest shade in each brand

The 40 closest of 94 brands. The other 54 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. PÜR

    LG3 Bone · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

  2. Maybelline

    Buff Beige · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same

  3. Natasha Denona

    3N · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  4. ZOEVA

    010N Aglow · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Makeup Revolution

    P1 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  6. jane iredale

    Ivory · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed neutral

  7. Almay

    Light · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads about the same

  8. Clinique

    CN 0.75 Custard · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

  9. Beauty Bakerie

    357 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  10. Ulta Beauty

    Fair Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Exa

    530 Terese · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Catrice

    010 Light Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  13. ColourPop

    05W Fair · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  14. NARS

    Gobi · All Day Luminous Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  15. Estée Lauder

    1N2 Ecru · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads cooler · listed neutral-cool

  16. Lancôme

    090 Ivoire N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads warmer

  17. Smith & Cult

    120 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads cooler · listed cool

  18. Cover FX

    N0 · Pressed Mineral Foundation

    Likely close Swatch reads cooler · listed neutral

  19. Bobbi Brown

    0 Porcelain · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  20. Make Up For Ever

    R210 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  21. e.l.f. Cosmetics

    Light Ivory · Flawless Finish Foundation

    Likely close Swatch reads cooler · listed warm

  22. Dior

    0 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

  23. CoverGirl

    510 Porcelain · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads cooler

  24. Anastasia Beverly Hills

    100N · Luminous Foundation

    Likely close Swatch reads warmer · listed neutral

  25. Tarte

    Ivory · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads cooler

  26. VDL

    A02 Cool Light Beige · Perfect Lasting Foundation

    Likely close Swatch reads much cooler · listed cool

  27. UOMA Beauty

    T1N White Pearl · Say What?! Foundation

    Likely close Swatch reads cooler · listed neutral

  28. Morphe

    F1.10 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads cooler · listed neutral

  29. Milani

    Porcelain · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  30. It Cosmetics

    Fair · Bye Bye Lines Sheer Liquid Foundation

    Likely close Swatch reads lighter

  31. The Ordinary

    1.1 P · Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  32. Smashbox

    0.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads much cooler · listed neutral

  33. J.Cat Beauty

    Porcelain · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads lighter and cooler

  34. Urban Decay

    20WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

  35. L'Oréal

    390 - Snow · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads cooler

  36. Hourglass

    Shell · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads deeper · listed neutral

  37. beautyblender

    1.20 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads cooler · listed cool

  38. Tom Ford

    0.1 Cameo · Traceless Foundation Stick

    Likely close Swatch reads about the same

  39. bareMinerals

    01 Fair · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads warmer · listed neutral-warm

  40. Sephora Collection

    1 Lace · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads much cooler

Closest shade in the other 54 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Moisturizing Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.