Foundation Shades

Ulta Beauty

Fair Neutral in other brands

Velvet Matte Longwear Foundation · Liquid and cream

Depth
Lighter than 99% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads in between warm and cool #f7e7d9
Data
Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Natasha Denona 3N in Foundation X+ (likely close). In all, 111 ranges have a likely-close shade and 94 brands have one worth trying.

Closest shade in each brand

The 40 closest of 94 brands. The other 54 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Natasha Denona

    3N · Foundation X+

    Likely close Swatch reads about the same · listed neutral

  2. Beauty Bakerie

    357 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  3. NARS

    Gobi · All Day Luminous Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  4. Clinique

    CN 0.75 Custard · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

  5. Ulta Beauty

    Fair Warm · Mineral Powder Foundation

    Likely close Swatch reads about the same · listed warm

  6. Maybelline

    Buff Beige · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same

  7. PÜR

    LN2 Fair Ivory · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  8. Milani

    Classic Alabaster · Screen Queen Foundation

    Likely close Swatch reads about the same

  9. It Cosmetics

    Fair Light · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed cool

  10. Dior

    0 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads warmer · listed neutral

  11. Makeup Revolution

    P6 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  12. CoverGirl

    510 Porcelain · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads cooler

  13. Exa

    530 Terese · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  14. J.Cat Beauty

    Porcelain · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

  15. ZOEVA

    010N Aglow · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Morphe

    Hint of Crème · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed warm

  17. Cover FX

    N0 · Pressed Mineral Foundation

    Likely close Swatch reads cooler · listed neutral

  18. Estée Lauder

    1N0 Porcelain · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  19. Lancôme

    140 Ivoire · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  20. Bobbi Brown

    0 Porcelain · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  21. L'Oréal

    390 - Snow · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads cooler

  22. Urban Decay

    20WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

  23. The Ordinary

    1.1 P · Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  24. Tarte

    Ivory · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads cooler

  25. Smith & Cult

    120 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads cooler · listed cool

  26. MAC

    NC10 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  27. Make Up For Ever

    R210 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  28. Almay

    Light · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads warmer

  29. beautyblender

    1.20 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads cooler · listed cool

  30. Dose Of Colors

    103 Fair · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  31. Huda Beauty

    120B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads cooler · listed cool

  32. jane iredale

    Ivory · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed neutral

  33. VDL

    A02 Cool Light Beige · Perfect Lasting Foundation

    Likely close Swatch reads cooler · listed cool

  34. Smashbox

    0.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads cooler · listed neutral

  35. Catrice

    010 Light Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads deeper and warmer

  36. La Mer

    130 Warm Ivory · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads cooler · listed warm

  37. ColourPop

    05W Fair · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  38. e.l.f. Cosmetics

    Light Ivory · Flawless Finish Foundation

    Likely close Swatch reads cooler · listed warm

  39. UOMA Beauty

    T1N White Pearl · Say What?! Foundation

    Likely close Swatch reads deeper and cooler · listed neutral

  40. Anastasia Beverly Hills

    100N · Luminous Foundation

    Likely close Swatch reads warmer · listed neutral

Closest shade in the other 54 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Matte Longwear Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.