La Mer

230 Light Ochre in other brands

The Soft Fluid Long Wear Foundation SPF 20 · Liquid and cream

Depth: Lighter than 94% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #f5d4b1
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Makeup Revolution F2 in Conceal & Define Full Coverage Foundation (likely close). In all, 188 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Makeup Revolution

F2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Natural Tan · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Shiseido

250 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

02 ST · Stripped Nude Skin Tint

Likely close Swatch reads about the same
L'Oréal

Ivory · Age Perfect Radiant Serum Foundation

Likely close Swatch reads about the same
Pacifica

39CF Cool Fair · Alight Clean Foundation

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Pale · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed warm
Revlon

150 Buff · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
Estée Lauder

2W1 Dawn · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Haus Labs

030 Fair · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

G20 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

1.05 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed olive
Anastasia Beverly Hills

120W · Luminous Foundation

Likely close Swatch reads about the same · listed warm
Milani

Warm Linen · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

N98 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

3 WARM · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

30W · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

30WY · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

22.5 Light Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Hourglass

No. 0 Porcelain · Veil Fluid Makeup

Likely close Swatch reads about the same · listed warm
Huda Beauty

220N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed neutral
J.Cat Beauty

Porcelain · Aquasurance Compact Foundation

Likely close Swatch reads about the same
MAC

NC13 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
jane iredale

Amber · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
Dermablend

0C Linen · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Swan · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Dose Of Colors

109 Light · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
Beauty Bakerie

355 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Flower Beauty

L1 Porcelain · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
bareMinerals

05 Sateen · BAREPRO Longwear Powder Foundation

Likely close Swatch reads about the same · listed cool
Guerlain

00N · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Juvia's Place

640 Malta · I Am Magic Foundation

Likely close Swatch reads about the same · listed warm
Dior

2 Warm · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed warm
VDL

V04 Warm Tan · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

185 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Benefit Cosmetics

Shade 2 Light Warm · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads cooler · listed warm
Lancôme

205 Versatile Neutrale II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
NARS

L4.5 Vienna · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed cool
Laura Mercier

Medium Ivory · Silk Crème Oil Free Photo Edition Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

118 Light Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in The Soft Fluid Long Wear Foundation SPF 20

220 Neutral (lighter)
240 Buff (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.