Natasha Denona

30W in other brands

Transformatte Pore Vanishing Matte Foundation · Liquid and cream

Depth

Lighter than 91% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads in between warm and cool #f2cfac

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Cover FX G20 in Pressed Mineral Foundation (likely close). In all, 217 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Cover FX

   G20 · Pressed Mineral Foundation

   Likely close Swatch reads about the same · listed warm

2. It Cosmetics

   22.5 Light Warm · Your Skin But Better Foundation + Skincare

   Likely close Swatch reads about the same · listed warm

3. L'Oréal

   W2.5, Light Medium · True Match Super-Blendable Foundation

   Likely close Swatch reads about the same

4. Charlotte Tilbury

   3 NEUTRAL · Airbrush Flawless Foundation

   Likely close Swatch reads about the same · listed neutral

5. Shiseido

   230 · Synchro Skin Self-Refreshing Foundation SPF 30

   Likely close Swatch reads about the same · listed olive

6. Flower Beauty

   L2 Ivory · Light Illusion Liquid Foundation

   Likely close Swatch reads about the same

7. Makeup Revolution

   F2 · Conceal & Define Full Coverage Foundation

   Likely close Swatch reads about the same · listed warm

8. Milani

   Light Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

   Likely close Swatch reads about the same

9. VDL

   V04 Warm Tan · Perfect Lasting Foundation

   Likely close Swatch reads about the same · listed warm

10. MAC

    C3 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral-warm

11. Kevyn Aucoin

    02 Light EF · Foundation Balm

    Likely close Swatch reads about the same

12. Natasha Denona

    27Wy · Foundation X+

    Likely close Swatch reads about the same · listed warm

13. surratt beauty

    1 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same

14. Anastasia Beverly Hills

    150W · Luminous Foundation

    Likely close Swatch reads about the same · listed warm

15. bareMinerals

    05 Sateen · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed cool

16. Smashbox

    1.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

17. Pacifica

    34NL Neutral Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed neutral

18. Dose Of Colors

    110 Light · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral

19. Givenchy

    N98 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

20. Sephora Collection

    1 · Clean Glowing Skin Foundation

    Likely close Swatch reads about the same · listed warm

21. Maybelline

    118 Light Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

22. Ulta Beauty

    Medium Warm · Mineral Powder Foundation

    Likely close Swatch reads about the same · listed warm

23. Huda Beauty

    220N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

24. KVD Vegan Beauty

    004 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral

25. NARS

    L3 Gobi · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

26. La Mer

    230 Light Ochre · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

27. Dermablend

    0C Pale Ivory · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

28. Dior

    3 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

29. Laura Mercier

    Cream Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed neutral

30. Estée Lauder

    3C1 Dusk · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

31. ZOEVA

    100W CNFT · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed warm

32. Becca Cosmetics

    1W1 Shell · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

33. J.Cat Beauty

    Porcelain · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

34. Wander Beauty

    Medium · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed olive

35. Armani Beauty

    1.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

36. Benefit Cosmetics

    Shade 2 Light Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

37. NYX Professional Makeup

    Natural · Stay Matte Powder Foundation

    Likely close Swatch reads about the same

38. Bobbi Brown

    Natural Tan · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

39. Lancôme

    230 Versatile Ecru II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

40. Fenty Beauty

    2 · Eaze Drop Lightweight Blurring Skin Tint

    Likely close Swatch reads about the same

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 104 Light/Medium Pink
• Antonym Beige Light
• Au Naturale Porcelain
• Beauty Bakerie 355 Warm
• beautyblender 1.40 Neutral
• Bite Beauty L20
• boscia Venice
• Burt's Bees Porcelain
• Catrice 030 Sand Beige
• Clinique WN 04 Bone
• ColourPop 50W Light
• CoverGirl 210 Classic Ivory
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ light to medium skin
• e.l.f. Cosmetics 14 Fair Cool
• Elcie Cosmetics Porcelain
• Essence 10 Cool Porcelain
• Exa 410 James
• florence by mills F010
• Gucci 120N
• Guerlain 01N
• Haus Labs 030 Fair
• Hourglass No. 0 Porcelain
• Hynt Beauty Sand
• Il Makiage 212-66030 30
• ILIA 4 Formosa
• jane iredale Amber
• Josie Maran Fair Light
• Jouer Cosmetics Linen
• Juice Beauty 05 Buff
• Juvia's Place 640 Malta
• Koh Gen Do 123
• Kosas 02 Tone
• L.A. Girl Ivory
• Lawless Mesa
• lilah b. b original
• Lorac 01
• Make Up For Ever Y315
• Milk Makeup Golden Light
• Morphe F1.70 Neutral
• Nudestix 2.5 Nude
• Ofra Cosmetics 4.25
• Origins 110
• Pat McGrath Labs 8 Light Medium
• Perricone MD Porcelain
• Physicians Formula Fair
• PÜR Porcelain
• Rare Beauty 170W
• Revlon 210 Sand Beige
• rms beauty 11
• Smith & Cult 140 Warm
• Tarte 14S Fair Sand
• The Ordinary 2.0 P
• Tom Ford 0.3 Ivory Silk
• Too Faced Swan
• UOMA Beauty T1W Fair Lady
• Urban Decay 30WY
• W3LL People Pale Ivory
• Wet n Wild Porcelain
• Winky Lux Light
• Yves Saint Laurent BD10

Filter every range in the shade finder

Next to it in Transformatte Pore Vanishing Matte Foundation

• 27WY (lighter)
• 31W (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.