UOMA Beauty

T2W Fair Lady in other brands

Say What?! Foundation · Liquid and cream

Depth

Lighter than 74% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads in between warm and cool #e9b894

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Ulta Beauty Medium Neutral in Mineral Powder Foundation (likely close). In all, 246 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Ulta Beauty

   Medium Neutral · Mineral Powder Foundation

   Likely close Swatch reads about the same · listed neutral

2. Almay

   200 Buff · Clear Complexion Make Myself Clear Makeup

   Likely close Swatch reads about the same

3. ZOEVA

   130C Determined · Authentik Skin Natural Luminous Foundation

   Likely close Swatch reads about the same · listed cool

4. NARS

   M1.5 Vallauris · Sheer Glow Foundation

   Likely close Swatch reads about the same · listed cool

5. CoverGirl

   560 Medium · Clean Fresh Skin Milk Foundation

   Likely close Swatch reads about the same

6. Makeup Revolution

   F3.5 · Conceal & Define Full Coverage Foundation

   Likely close Swatch reads about the same · listed neutral

7. Smith & Cult

   190 Warm · Veiled Threat Weightless Micro-Blurring Foundation

   Likely close Swatch reads about the same · listed warm

8. bareMinerals

   10 Cool Beige · BAREPRO Longwear Powder Foundation

   Likely close Swatch reads about the same · listed cool

9. Rare Beauty

   180W · Liquid Touch Weightless Foundation

   Likely close Swatch reads about the same · listed warm

10. Bobbi Brown

    Neutral Honey · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

11. Make Up For Ever

    Y375Golden · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

12. Fenty Beauty

    220 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed warm

13. Wet n Wild

    Soft Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

14. It Cosmetics

    Medium Tan · Celebration Foundation Illumination

    Likely close Swatch reads about the same · listed warm

15. Clinique

    CN 18 Cream Whip · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

16. L'Oréal

    Natural Buff · Infallible Pro-Glow Foundation

    Likely close Swatch reads about the same

17. Shiseido

    250 Sand · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed warm

18. jane iredale

    Honey Bronze · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed cool

19. Cover FX

    1 G Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

20. Tarte

    42S · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

21. Estée Lauder

    1N0 Porcelain · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

22. Flower Beauty

    M1 Natural Beige · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

23. Gucci

    160N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

24. MAC

    NC25 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed warm

25. Lancôme

    310 Bisque C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

26. Morphe

    F1.110 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

27. Juice Beauty

    17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed neutral

28. Milk Makeup

    Sand · Flex Foundation Stick

    Likely close Swatch reads about the same · listed olive

29. Huda Beauty

    405N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

30. Givenchy

    Y205 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

31. Laura Mercier

    Cameo · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed cool

32. Exa

    520 Joshua · High Fidelity Foundation

    Likely close Swatch reads about the same

33. Milani

    Creamy Natural · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

34. Armani Beauty

    3.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

35. NYX Professional Makeup

    Vanilla · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

36. Maybelline

    Sun Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

37. Natasha Denona

    55Wr · Foundation X+

    Likely close Swatch reads about the same · listed neutral

38. surratt beauty

    4 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

39. Dior

    025 Apricot Beige · Dreamskin Fresh & Perfect Cushion Broad Spectrum SPF 50 Refill

    Likely close Swatch reads about the same · listed warm

40. Revlon

    180 Sand Beige · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills Banana
• Antonym Beige Light
• Au Naturale Lucerne
• Beauty Bakerie 341 Warm Neutral
• beautyblender 3.10 Cool
• Becca Cosmetics 2N2 Desert
• Benefit Cosmetics Shade 4
• Bite Beauty M75
• boscia Manhattan Beach
• Burt's Bees Porcelain
• Catrice 002 Neutral Ivory
• Charlotte Tilbury 5 COOL
• ColourPop 80W Medium
• COOLA Golden
• Dermablend 30W Bisque
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Light
• e.l.f. Cosmetics 0 Fair Neutral Warm
• Elcie Cosmetics Cameo
• Essence 10 Cool Porcelain
• florence by mills F020
• Guerlain 04C
• Haus Labs 120 Light
• Hourglass No. 2 Light Beige
• Hynt Beauty Sand
• Il Makiage 212-66050 50
• ILIA Catalina
• J.Cat Beauty Buff
• Josie Maran RG30 Mystical
• Jouer Cosmetics Golden Sand
• Juvia's Place 610 Cebu
• Kevyn Aucoin 5.5 Medium EF
• Koh Gen Do 143
• Kosas Light Cool 150
• KVD Vegan Beauty 45 Light W
• L.A. Girl Bisque
• La Mer 340 Suede
• Lawless Oasis
• lilah b. b classic
• Lorac 03
• Nudestix 4 Nude
• Ofra Cosmetics 4.25
• Origins 220
• Pacifica 31CL Cool Light
• Pat McGrath Labs 11 Light Medium
• Perricone MD Ivory
• Physicians Formula Fair to Light
• PÜR Golden Medium
• rms beauty 11.5
• Sephora Collection 15.5 N
• Smashbox 0.2
• The Ordinary 2.1 P
• Tom Ford 2.0 Buff
• Too Faced Pearl
• Urban Decay 3.5
• VDL V04.5 Cool Undertone
• W3LL People Fair Golden
• Wander Beauty Fair Light
• Winky Lux Medium
• Yves Saint Laurent B20

Filter every range in the shade finder

Next to it in Say What?! Foundation

• T2W White Pearl (lighter)
• T3C Fair Lady (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.