UOMA Beauty

T2W White Pearl in other brands

Say What?! Foundation · Liquid and cream

Depth: Lighter than 76% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads cooler than most shades this deep #e7bda8
Data: Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Wet n Wild Rose Ivory in PhotoFocus Liquid Foundation (likely close). In all, 191 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Wet n Wild

Rose Ivory · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Haus Labs

110 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

010C · SKIN FEELS GOOD Skin Nourishing Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

N3 - Light Neutral · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral
Dior

1 Neutral · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed neutral
Maybelline

235 Pure Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
bareMinerals

3.5 Cashew · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed neutral-warm
Smith & Cult

170 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Light To Medium Cool · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed cool
Bite Beauty

L30 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed neutral
Perricone MD

Porcelain · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Sephora Collection

24 Honey · Matte Perfection Full Coverage Foundation

Likely close Swatch reads about the same
Nudestix

1 Light · Nudies Tinted Blur Stick

Likely close Swatch reads about the same · listed cool
Amorepacific

102 Light Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads about the same · listed cool
Estée Lauder

1C0 Shell · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed cool
Yves Saint Laurent

BR25 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Medium Buff · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

P20 · Natural Finish Foundation

Likely close Swatch reads cooler · listed cool
It Cosmetics

20.5 Light Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
Milani

Light · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
Tarte

20B light beige · face tape foundation

Likely close Swatch reads about the same · listed cool
Wander Beauty

Golden Medium · Nude Illusion Liquid Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F4 · Conceal & Glow Foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

Alabaster · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed cool
rms beauty

11 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed warm
ILIA

Milos · True Skin Serum Foundation

Likely close Swatch reads about the same · listed cool
Hourglass

Natural · Immaculate Liquid Powder Foundation

Likely close Swatch reads cooler · listed cool
Givenchy

P105 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads cooler · listed cool
beautyblender

3.15 Cool · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed cool
KVD Vegan Beauty

44 Light C · Lock-It Foundation

Likely close Swatch reads about the same · listed cool
Pat McGrath Labs

9 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed neutral-cool
jane iredale

Suntan · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed neutral
NARS

L2.5 Yukon · Sheer Glow Foundation

Likely close Swatch reads warmer · listed cool
Antonym

Beige Light · Skin Esteem Organic Liquid Foundation

Likely close Swatch reads about the same
CoverGirl

235 Medium Light · Olay Simply Ageless Foundation

Likely close Swatch reads about the same
PÜR

Light · 4-In-1 Foundation Stick

Likely close Swatch reads cooler · listed neutral-cool
L'Oréal

435 - Rose Vanilla · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Kevyn Aucoin

04 ST · Stripped Nude Skin Tint

Likely close Swatch reads warmer
Laura Mercier

Dune · Silk Crème Moisturizing Photo Edition Foundation

Likely close Swatch reads lighter · listed neutral
Revlon

250 Fresh Beige · ColorStay Makeup For Combo/Oily Skin

Likely close Swatch reads cooler

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

T2C Fair Lady (lighter)
T2W Fair Lady (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.