It Cosmetics

Medium Tan in other brands

Celebration Foundation Illumination · Liquid and cream

Depth: Lighter than 74% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #eab890
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Milk Makeup Light Sand in Flex Foundation Stick (likely close). In all, 239 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Milk Makeup

Light Sand · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Neutral Golden · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Ulta Beauty

Tan Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

Honey Bronze · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed cool
Revlon

310 Warm Golden · ColorStay Full Cover Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Light Medium · Bye Bye Foundation Powder

Likely close Swatch reads about the same · listed warm
Milani

Warm Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same · listed warm
Haus Labs

120 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66050 50 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
ZOEVA

150C Fabulous · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed cool
Kevyn Aucoin

5.5 Medium EF · Foundation Balm

Likely close Swatch reads about the same
MAC

C4.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

5 COOL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed cool
Fenty Beauty

250 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F5.5 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Tarte

42S · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
NARS

M1.5 Vallauris · Sheer Glow Foundation

Likely close Swatch reads about the same · listed cool
L'Oréal

440 - Natural Rose · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Rare Beauty

200C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed cool
UOMA Beauty

T2W Fair Lady · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Soft Ivory · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Dermablend

30W Bisque · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
Clinique

CN 18 Cream Whip · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Lancôme

260 Bisque N · Teint Idole Ultra Longwear Foundation Stick SPF 21

Likely close Swatch reads about the same
surratt beauty

4 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
bareMinerals

10 Cool Beige · BAREPRO Longwear Powder Foundation

Likely close Swatch reads about the same · listed cool
Cover FX

G40 · Natural Finish Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Bisque · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed warm
Almay

200 Buff · Clear Complexion Make Myself Clear Makeup

Likely close Swatch reads about the same
Morphe

Hint of Almond · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
Huda Beauty

405N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed neutral
Benefit Cosmetics

Shade 4 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Shiseido

250 Sand · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed warm
Dose Of Colors

114 Light · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

190 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

45 Light W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

50CP · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed cool
Pacifica

27WM Warm Medium · Alight Clean Foundation

Likely close Swatch reads about the same · listed warm
Gucci

160N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
Smashbox

0.2 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Celebration Foundation Illumination

Medium (lighter)
Tan (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.