Cover FX

G40 in other brands

Natural Finish Foundation · Liquid and cream

Depth

Lighter than 70% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads in between warm and cool #e4b48c

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Dermablend 30W Bisque in Smooth Liquid Camo Foundation (likely close). In all, 254 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Dermablend

   30W Bisque · Smooth Liquid Camo Foundation

   Likely close Swatch reads about the same · listed warm

2. bareMinerals

   08 Spice · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

   Likely close Swatch reads about the same · listed warm

3. Lancôme

   280 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

   Likely close Swatch reads about the same · listed warm

4. jane iredale

   Honey Bronze · PurePressed Base Mineral Foundation Refill

   Likely close Swatch reads about the same · listed cool

5. Sephora Collection

   15.5 N · Best Skin Ever Liquid Foundation

   Likely close Swatch reads about the same · listed neutral

6. Ulta Beauty

   Tan Warm · Adjustable Coverage Foundation

   Likely close Swatch reads about the same · listed warm

7. surratt beauty

   4 Surreal Skin · Surreal Skin Foundation Wand

   Likely close Swatch reads about the same · listed warm

8. Bobbi Brown

   Neutral Golden · Skin Long-Wear Fluid Powder Foundation SPF 20

   Likely close Swatch reads about the same · listed neutral-warm

9. Kevyn Aucoin

   5.5 Medium EF · Foundation Balm

   Likely close Swatch reads about the same

10. Clinique

    02 Alabaster · Beyond Perfecting Powder Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

11. Huda Beauty

    405N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

12. Milk Makeup

    Light Sand · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

13. Cover FX

    G30 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

14. Fenty Beauty

    4 · Eaze Drop Lightweight Blurring Skin Tint

    Likely close Swatch reads about the same

15. ZOEVA

    110N Creative · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed warm

16. Makeup Revolution

    F5.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

17. Dior

    4 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

18. Laura Mercier

    2N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed neutral

19. Tarte

    42S · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

20. L'Oréal

    440 - Natural Rose · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

21. Shiseido

    310 Silk · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

22. Armani Beauty

    5.2 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

23. KVD Vegan Beauty

    015 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed warm

24. Maybelline

    228 Soft Tan · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

25. Wet n Wild

    Soft Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

26. Revlon

    310 Warm Golden · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same · listed warm

27. Milani

    Nude Sand · Screen Queen Foundation

    Likely close Swatch reads about the same

28. NARS

    Punjab · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

29. beautyblender

    3.25 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

30. Becca Cosmetics

    2W2 Buff · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

31. Kosas

    Light Neutral Warm 130 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

32. It Cosmetics

    Medium Tan · Celebration Foundation Illumination

    Likely close Swatch reads about the same · listed warm

33. Haus Labs

    120 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

34. MAC

    C4.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

35. UOMA Beauty

    T3W Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

36. Urban Decay

    50NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed neutral

37. Morphe

    F1.120 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

38. CoverGirl

    Soft Honey · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

39. Rare Beauty

    210N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

40. Natasha Denona

    55Wr · Foundation X+

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 200 Buff
• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills 240N
• Antonym Dark
• Au Naturale Sand
• Beauty Bakerie 341 Warm Neutral
• Benefit Cosmetics Shade 4
• Bite Beauty M75
• boscia Manhattan Beach
• Burt's Bees Natural Beige
• Catrice 004 Neutral Porcelain
• Charlotte Tilbury 5 COOL
• ColourPop 110W Medium
• COOLA Golden
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Light
• e.l.f. Cosmetics 23 Light Cool
• Elcie Cosmetics Cameo
• Essence 10 Cool Porcelain
• Estée Lauder 3W1 Tawny
• Exa 520 Joshua
• florence by mills F020
• Flower Beauty M1 Natural Beige
• Givenchy Y205
• Gucci 160N
• Guerlain 04C
• Hourglass Honey
• Hynt Beauty Bronzed Beige
• Il Makiage 212-66050 50
• ILIA 8 Shela
• J.Cat Beauty Natural
• Josie Maran Medium Dark
• Jouer Cosmetics Golden Sand
• Juice Beauty 17 Medium Tan
• Juvia's Place 610 Cebu
• Koh Gen Do 143
• L.A. Girl Fair
• La Mer 330 Tan
• Lawless Mojave
• lilah b. b classic
• Lorac 05
• Make Up For Ever Y325
• Nudestix 4 Nude
• NYX Professional Makeup Warm Vanilla
• Ofra Cosmetics 4.25
• Origins 410
• Pacifica 27WM Warm Medium
• Pat McGrath Labs 14 Light Medium
• Perricone MD Ivory
• Physicians Formula Fair to Light
• Pretty Vulgar Shameless Skin
• PÜR Golden Medium
• rms beauty 11.5
• Smashbox 1.05
• Smith & Cult 200 Neutral
• The Ordinary 2.1 Y
• Tom Ford 5.6 Ivory Beige
• Too Faced Nude
• VDL A06 Cool Deep Tan
• W3LL People Medium Neutral
• Wander Beauty Fair Light
• Winky Lux Medium
• Yves Saint Laurent BD40

Filter every range in the shade finder

Next to it in Natural Finish Foundation

• N35 (lighter)
• 40 G+ (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.