It Cosmetics

Medium in other brands

Celebration Foundation Illumination · Liquid and cream

Depth: Lighter than 95% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #fcd5b6
Data: Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Milk Makeup Porcelain in Flex Foundation Stick (likely close). In all, 192 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Milk Makeup

Porcelain · Flex Foundation Stick

Likely close Swatch reads about the same · listed neutral
Dior

010 Ivory · Dreamskin Fresh & Perfect Cushion Broad Spectrum SPF 50 Refill

Likely close Swatch reads about the same · listed neutral
Milani

Light Natural · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
J.Cat Beauty

Bisque · Skinsurance Max Coverage Silky Foundation

Likely close Swatch reads about the same
Fenty Beauty

120 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Kevyn Aucoin

01 Light EF · Foundation Balm

Likely close Swatch reads about the same
Makeup Revolution

P10.2 · Conceal & Define Satte Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Benefit Cosmetics

Shade 2 Light Warm · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Maybelline

115 Ivory · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Dose Of Colors

107 Fair · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral-cool
Haus Labs

015 Fair · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed cool
NARS

L1.75 Gion · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

3C1 Dusk · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Too Faced

Swan · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

22S · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
bareMinerals

1.5 Birch · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Pale · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

230N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed neutral
PÜR

Porcelain · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed neutral
Cover FX

G20 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Medium Cool · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

1N1 Linen · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

40 Light N · Lock-It Foundation

Likely close Swatch reads about the same
Charlotte Tilbury

3 COOL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed cool
Armani Beauty

1.5 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Morphe

Hint of Beige · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
Shiseido

210 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads about the same · listed warm
Laura Mercier

2 · Smooth Finish Foundation Powder

Likely close Swatch reads cooler · listed cool
L'Oréal

W2, Light · True Match Super-Blendable Foundation

Likely close Swatch reads warmer
Givenchy

N98 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads warmer · listed neutral
Lancôme

310 Versatile Bisque II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
It Cosmetics

Light Medium · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same · listed cool
Urban Decay

30WO · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

31W · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Clinique

WN 04 Bone · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Revlon

200 Nude · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
surratt beauty

1 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same
jane iredale

Amber · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads warmer · listed warm
Rare Beauty

120C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

Natural · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads deeper · listed neutral

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Celebration Foundation Illumination

Light (lighter)
Medium Tan (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.