Foundation Shades

MAC

NW10 in other brands

Studio Fix Powder Plus Foundation · Powder

Depth
Lighter than 93% of the shades in our data
Undertone
Listed as neutral-cool from its retail listing
Swatch
Reads in between warm and cool #f3d3b9
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Urban Decay 30WO in Stay Naked The Fix Powder Foundation (likely close). In all, 208 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Urban Decay

    30WO · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

  2. Charlotte Tilbury

    2 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Too Faced

    Cream Puff · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed cool

  4. L'Oréal

    N1, Light · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  5. Lancôme

    120 Ivoire · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  6. Maybelline

    Classic Ivory · Dream Radiant Liquid Foundation

    Likely close Swatch reads about the same

  7. Natasha Denona

    41WY · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

  8. W3LL People

    Pale Ivory · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

  9. Clinique

    WN 04 Bone · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-warm

  10. Shiseido

    240 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed neutral

  11. Tarte

    22S · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  12. NYX Professional Makeup

    Fair · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Dose Of Colors

    106 Fair · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  14. Huda Beauty

    120B Vanilla · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same

  15. Rare Beauty

    120C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  16. NARS

    L1.25 Kailash · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  17. It Cosmetics

    Light · Bye Bye Lines Sheer Liquid Foundation

    Likely close Swatch reads about the same

  18. Makeup Revolution

    F1 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  19. bareMinerals

    1.5 Birch · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

    Likely close Swatch reads about the same · listed warm

  20. Dior

    1 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

  21. Juice Beauty

    05 Buff · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  22. Morphe

    Hint of Beige · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

  23. e.l.f. Cosmetics

    Snow · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

  24. Fenty Beauty

    180 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  25. jane iredale

    Natural · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed cool

  26. Cover FX

    G10 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed warm

  27. ILIA

    Corsica · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

  28. PÜR

    LP4 Porcelain · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  29. Benefit Cosmetics

    Shade 1 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads warmer · listed cool

  30. Milani

    Light · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  31. Pat McGrath Labs

    7 Light · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  32. Bobbi Brown

    3 Beige · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  33. Catrice

    020 Rose Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  34. Kevyn Aucoin

    01 Light EF · Foundation Balm

    Likely close Swatch reads about the same

  35. Armani Beauty

    1.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  36. Ulta Beauty

    Fair Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

  37. MAC

    NC15 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed warm

  38. Kosas

    02 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Becca Cosmetics

    1N1 Linen · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  40. J.Cat Beauty

    Bisque · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Studio Fix Powder Plus Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.