Cover FX

G10 in other brands

Natural Finish Foundation · Liquid and cream

Depth

Lighter than 89% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads in between warm and cool #edccb2

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is jane iredale Radiant in Liquid Minerals A Foundation (likely close). In all, 231 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. jane iredale

   Radiant · Liquid Minerals A Foundation

   Likely close Swatch reads about the same · listed neutral

2. Makeup Revolution

   F1 · Conceal & Glow Foundation

   Likely close Swatch reads about the same · listed neutral

3. Dior

   2.5 Neutral · BACKSTAGE Face & Body Foundation

   Likely close Swatch reads about the same · listed neutral

4. Cover FX

   N25 · Pressed Mineral Foundation

   Likely close Swatch reads about the same · listed neutral

5. Estée Lauder

   2N1 Desert Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

   Likely close Swatch reads about the same · listed neutral

6. NYX Professional Makeup

   Fair · Born To Glow Naturally Radiant Foundation

   Likely close Swatch reads about the same · listed neutral

7. Lawless

   Sunrise · Woke Up Like This Flawless Finish Foundation

   Likely close Swatch reads about the same · listed cool

8. Lancôme

   210 Versatile Clair II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

   Likely close Swatch reads about the same

9. CoverGirl

   220 Creamy Natural · Olay Simply Ageless Foundation

   Likely close Swatch reads about the same

10. Tarte

    12N fair neutral · face tape foundation

    Likely close Swatch reads about the same · listed neutral

11. Huda Beauty

    120B Vanilla · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same

12. It Cosmetics

    Light · Bye Bye Lines Sheer Liquid Foundation

    Likely close Swatch reads about the same

13. Ulta Beauty

    Fair Neutral · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

14. Clinique

    WN 04 Bone · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-warm

15. Shiseido

    240 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed neutral

16. Au Naturale

    Porcelain · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed neutral-cool

17. Milani

    Warm Shell · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

18. Rare Beauty

    120C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

19. Juice Beauty

    08 Cream · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

20. Beauty Bakerie

    349 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

21. Catrice

    020 Rose Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

22. Milk Makeup

    Porcelain · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed neutral

23. e.l.f. Cosmetics

    Snow · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

24. MAC

    N4 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral

25. Bobbi Brown

    Porcelain · Skin Foundation Stick

    Likely close Swatch reads about the same · listed neutral

26. ILIA

    3 Balos · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral-cool

27. Fenty Beauty

    180 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

28. Morphe

    Hint of Beige · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

29. La Mer

    13 Warm Ivory · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed warm

30. beautyblender

    1.40 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

31. Urban Decay

    30CP · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed cool

32. Givenchy

    Y100 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

33. Hourglass

    Sand · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed warm

34. Armani Beauty

    2 · Luminous Silk Compact Powder Foundation

    Likely close Swatch reads about the same

35. PÜR

    Porcelain · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed neutral

36. Natasha Denona

    40 NLight Medium · Foundation X+

    Likely close Swatch reads about the same · listed neutral

37. UOMA Beauty

    T1W White Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

38. Sephora Collection

    1 Driftwood · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed neutral-cool

39. Smith & Cult

    110 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

40. Kevyn Aucoin

    03 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 102 Light Pink
• Anastasia Beverly Hills 210N
• Antonym Beige Light
• bareMinerals 5.5 Bamboo
• Becca Cosmetics 1N1 Linen
• Benefit Cosmetics Shade 1 Fair Cool
• Bite Beauty L25
• boscia Venice
• Burt's Bees Porcelain
• Charlotte Tilbury 2 NEUTRAL
• ColourPop 50W Light
• Dermablend 0C Pale Ivory
• Dose Of Colors 106 Fair
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ light to medium skin
• Elcie Cosmetics Porcelain
• Essence 10 Cool Porcelain
• Exa 460 Gretta
• florence by mills F010
• Flower Beauty L2 Ivory
• Gucci 120N
• Guerlain 02C
• Haus Labs 040 Fair
• Hynt Beauty Sand
• Il Makiage 212-66005 5
• J.Cat Beauty Bisque
• Josie Maran Fair Light
• Jouer Cosmetics Linen
• Juvia's Place 710 Maricao
• Koh Gen Do 2
• Kosas 03 Tone
• KVD Vegan Beauty 40 Light N
• L.A. Girl Porcelain
• L'Oréal Golden Sun
• Laura Mercier Medium Ivory
• lilah b. b original
• Lorac 03
• Make Up For Ever R208
• Maybelline Classic Ivory
• NARS Mont Blanc
• Nudestix 2.5 Nude
• Origins 200
• Pacifica 38NF Neutral Fair
• Pat McGrath Labs 8 Light Medium
• Perricone MD Porcelain
• Physicians Formula Fair
• Revlon 210 Sand Beige
• rms beauty 11
• Smashbox 1.05
• surratt beauty 1 Surreal Skin
• The Ordinary 1.2 P
• Tom Ford 0.4 Rose
• Too Faced Cloud
• VDL V03 Warm Medium Beige
• W3LL People Pale Ivory
• Wander Beauty Medium
• Wet n Wild Soft Ivory
• Winky Lux Light
• Yves Saint Laurent B30
• ZOEVA 020C Amazing

Filter every range in the shade finder

Next to it in Natural Finish Foundation

• N0 (lighter)
• P10 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.