It Cosmetics

Bye Bye Foundation Powder

6 shades · Powder · from Fair Light (lightest) to Rich Honey (deepest)

Undertones listed

3 neutral, 2 warm, 1 cool

Order

Light to deep by swatch colour (2021 photos can put close shades slightly out of order)

Data

Retailer swatches, January 2021 (how we collect it)

All shades, light to deep

Pick a shade to see its closest match in every other brand.

• Fair Light warm
• Light Medium warm
• Light neutral
• Neutral Medium neutral
• Rich neutral
• Rich Honey cool