It Cosmetics

Rich in other brands

Depth: Lighter than 32% of the shades in our data
Undertone: Listed as neutral from its retail listing
Swatch: Reads in between warm and cool #bf8858
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is bareMinerals 24 Latte in BAREPRO Longwear Powder Foundation (likely close). In all, 164 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

bareMinerals

24 Latte · BAREPRO Longwear Powder Foundation

Likely close Swatch reads about the same · listed warm
Milani

Golden Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same · listed warm
Sephora Collection

31 Medium Almond · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

345 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed olive
PÜR

DG1 Medium Dark · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed neutral-warm
e.l.f. Cosmetics

40 Tan Warm · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

160 Tan · Lock-It Powder Foundation

Likely close Swatch reads about the same
NARS

MD3.3 Caracas · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed warm
Tarte

42N Tan Neutral · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Smashbox

3.35 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm
L.A. Girl

Nude Beige · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
BLK/OPL

Rich Caramel · TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

Likely close Swatch reads about the same
Gucci

370O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed olive
Lancôme

460 Suede W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Clinique

WN 76 Toasted Wheat · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-cool
Laura Mercier

Amber · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

5W1 Bronze · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed warm
Dermablend

65W Golden Bronze · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Lorac

16 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y434 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed neutral-warm
Kosas

Medium Deep Neutral Olive 290 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed olive
Wet n Wild

Caramel · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
MAC

NW50 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Golden · Total Control Pro Drop Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

42.5 Tan Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Too Faced

Praline · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

80NN · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

Beige · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

14 Deep EF · Foundation Balm

Likely close Swatch reads about the same
Rare Beauty

400W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-warm
Becca Cosmetics

4W1 Hazel · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads cooler · listed warm
Morphe

F2.110 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Huda Beauty

450G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

19 Medium · Sublime Perfection Foundation

Likely close Swatch reads cooler · listed warm
Lawless

Bronze · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral-warm
Yves Saint Laurent

BD75 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Dose Of Colors

124 Medium Tan · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

Warm Brown · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
Au Naturale

Mallorca · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive
Armani Beauty

10 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bye Bye Foundation Powder

Neutral Medium (lighter)
Rich Honey (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.