It Cosmetics

Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

12 shades · Liquid and cream · from Fair (lightest) to Deep (deepest)

Undertones listed

7 warm, 3 neutral, 2 cool

Order

Light to deep by swatch colour (2021 photos can put close shades slightly out of order)

Data

Retailer swatches, January 2021 (how we collect it)

All shades, light to deep

Pick a shade to see its closest match in every other brand.

• Fair warm
• Fair Light cool
• Light warm
• Light Medium cool
• Medium warm
• Neutral Medium neutral
• Medium Tan warm
• Neutral Tan neutral
• Tan warm
• Rich warm
• Rich Honey warm
• Deep neutral