Foundation Shades

Ulta Beauty

Tan Neutral in other brands

Velvet Matte Longwear Foundation · Liquid and cream

Depth
Lighter than 29% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads in between warm and cool #c77c4d
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NARS MD3.15 Seville in Natural Radiant Longwear Foundation (likely close). In all, 105 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. NARS

    MD3.15 Seville · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  2. KVD Vegan Beauty

    65 Medium W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

  3. Clinique

    CN 113 Sepia · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  4. Tarte

    Tan Deep Honey · Clay Stick Foundation

    Likely close Swatch reads about the same · listed warm

  5. L'Oréal

    505 - Toffee · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  6. Smith & Cult

    390 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  7. Ulta Beauty

    Medium To Tan Warm · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed warm

  8. UOMA Beauty

    T2N Bronze Venus · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  9. KIKO Milano

    Hazelnut · Tuscan Sunshine Luminous Foundation

    Likely close Swatch reads about the same

  10. J.Cat Beauty

    Honey · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  11. MAC

    NW43 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed cool

  12. Il Makiage

    212-66140 140 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  13. Lancôme

    460 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  14. Laura Mercier

    16 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed neutral

  15. ILIA

    Martinique · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  16. Natasha Denona

    P7 - Tan Dark Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  17. jane iredale

    M13 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  18. ZOEVA

    300N Joy · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed olive

  19. Estée Lauder

    7W1 Deep Spice · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  20. bareMinerals

    22 Warm Tan · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  21. Bobbi Brown

    7.25 Cool Almond · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  22. Too Faced

    Warm Beige · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  23. Dermablend

    55W Copper · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed warm

  24. Catrice

    046 Neutral Toffee · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  25. Maybelline

    340 Cappuccino · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  26. Juvia's Place

    440 Savanna · I Am Magic Foundation

    Likely close Swatch reads warmer · listed olive

  27. Yves Saint Laurent

    B80 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads cooler · listed warm

  28. Gucci

    420N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

  29. Pat McGrath Labs

    20 Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  30. Charlotte Tilbury

    12 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads lighter · listed cool

  31. Becca Cosmetics

    4W1 Hazel · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads warmer · listed warm

  32. Milani

    Amber · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads warmer

  33. It Cosmetics

    Rich Honey · Bye Bye Foundation Powder

    Likely close Swatch reads warmer · listed cool

  34. Dose Of Colors

    125 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Fenty Beauty

    360 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads warmer · listed neutral

  36. Beauty Bakerie

    317 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  37. Kosas

    Medium Deep Warm 300 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  38. VDL

    V08 Cool Undertone · Perfect Lasting Foundation

    Likely close Swatch reads warmer · listed cool

  39. Benefit Cosmetics

    Shade 9 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  40. Rare Beauty

    400W · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed neutral-warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Matte Longwear Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.