Foundation Shades

Ulta Beauty

Tan Cool in other brands

Velvet Matte Longwear Foundation · Liquid and cream

Depth
Lighter than 32% of the shades in our data
Undertone
Listed as cool from its name
Swatch
Reads cooler than most shades this deep #cc8357
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Charlotte Tilbury 12 COOL in Airbrush Flawless Foundation (likely close). In all, 121 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Charlotte Tilbury

    12 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  2. Laura Mercier

    16 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed neutral

  3. KIKO Milano

    Hazelnut · Tuscan Sunshine Luminous Foundation

    Likely close Swatch reads about the same

  4. Fenty Beauty

    370 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  5. Smith & Cult

    390 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  6. KVD Vegan Beauty

    180 Tan Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  7. Lancôme

    440 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  8. UOMA Beauty

    T2W Bronze Venus · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  9. Maybelline

    334 Warm Sun · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  10. NARS

    MD3.15 Seville · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  11. L'Oréal

    505 - Toffee · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  12. Bobbi Brown

    8 Walnut · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed cool

  13. Too Faced

    Warm Sand · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  14. Clinique

    CN 113 Sepia · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  15. Estée Lauder

    5W1 Bronze · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

  16. Natasha Denona

    P7 - Tan Dark Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  17. Il Makiage

    212-66125 125 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  18. It Cosmetics

    Rich Honey · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

  19. J.Cat Beauty

    Honey · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  20. Ulta Beauty

    Medium To Tan Peach · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed warm

  21. Pat McGrath Labs

    20 Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  22. Tarte

    44H tan honey · face tape foundation

    Likely close Swatch reads about the same · listed warm

  23. Milani

    Warm Sand · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same · listed warm

  24. Morphe

    F3.40 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  25. bareMinerals

    22 Warm Tan · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  26. Dermablend

    55W Copper · Smooth Liquid Camo Foundation

    Likely close Swatch reads warmer · listed warm

  27. ZOEVA

    300N Joy · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed olive

  28. ILIA

    Martinique · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  29. Yves Saint Laurent

    B80 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads cooler · listed warm

  30. NYX Professional Makeup

    Camel · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  31. Dior

    051 Praline · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed warm

  32. florence by mills

    MT120 · Like a Light Skin Tint

    Likely close Swatch reads about the same

  33. Becca Cosmetics

    4W1 Hazel · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads warmer · listed warm

  34. rms beauty

    55 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed olive

  35. Juvia's Place

    420 Havana · I Am Magic Foundation

    Likely close Swatch reads about the same · listed warm

  36. jane iredale

    M11 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  37. Makeup Revolution

    F10.5 · Conceal & Glow Foundation

    Likely close Swatch reads lighter · listed warm

  38. Kosas

    Medium Tan Neutral 280 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads warmer · listed neutral

  39. Sephora Collection

    45 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads warmer · listed cool

  40. Gucci

    420N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Matte Longwear Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.