It Cosmetics

43 Tan Warm in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 27% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads warmer than most shades this deep #b47e50
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is CoverGirl M70 Sand Beige in TruBlend Matte Made Liquid Foundation (likely close). In all, 158 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

CoverGirl

M70 Sand Beige · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Huda Beauty

350G Dulce De Leche · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Amber Beige · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Fenty Beauty

15 · Eaze Drop Lightweight Blurring Skin Tint

Likely close Swatch reads about the same
Kevyn Aucoin

14 Deep EF · Foundation Balm

Likely close Swatch reads about the same
L.A. Girl

Beige · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
Maybelline

Warm Honey · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same · listed warm
Clinique

WN 115.5 Mocha · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Cover FX

4 G Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed warm
Urban Decay

9.75 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Tarte

39N Medium-Tan Neutral · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
MAC

C8 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
surratt beauty

9 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
Lorac

17 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed olive
PÜR

Golden Tan · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed warm
BLK/OPL

Truly Topaz · Pore Perfecting Liquid Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

44 Tan Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
It Cosmetics

Rich · CC+ Cream Oil-Free Matte with SPF 40

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

063 Tan · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

23 Medium Deep · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm
Kosas

Medium Deep Neutral Olive 290 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed olive
Exa

240 Reilly · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Mocha · Born This Way Foundation

Likely close Swatch reads about the same · listed cool
Hourglass

Honey · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed warm
NARS

MD3.6 Belem · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66130 130 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed cool
bareMinerals

24.5 Maple · BAREPRO Longwear Powder Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

86Y · Foundation X+

Likely close Swatch reads about the same · listed warm
Lawless

Bronze · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral-warm
VDL

V08 Cool Undertone · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
Haus Labs

370 Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

345C · Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

11 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed olive
Catrice

048 Desert Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Becca Cosmetics

Maple · Skin Love Weightless Blur Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Camel · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed olive
Rare Beauty

400W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-warm
Bobbi Brown

Warm Walnut · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
Lancôme

500 Suede W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F3.60 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

42.5 Tan Warm (lighter)
44 Tan Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.