Foundation Shades

CoverGirl

M70 Sand Beige in other brands

TruBlend Matte Made Liquid Foundation · Liquid and cream

Depth
Lighter than 27% of the shades in our data
Undertone
Not listed
Swatch
Reads in between warm and cool #b27d51
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is It Cosmetics 43 Tan Warm in Your Skin But Better Foundation + Skincare (likely close). In all, 156 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. It Cosmetics

    43 Tan Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed warm

  2. Fenty Beauty

    390 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  3. Wet n Wild

    Amber Beige · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  4. Urban Decay

    9.75 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  5. surratt beauty

    9 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  6. Maybelline

    Warm Honey · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same · listed warm

  7. Huda Beauty

    350G Dulce De Leche · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

  8. Tarte

    49G tan-deep golden · face tape foundation

    Likely close Swatch reads about the same · listed olive

  9. Pat McGrath Labs

    23 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  10. Clinique

    WN 115.5 Mocha · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  11. KVD Vegan Beauty

    063 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed warm

  12. MAC

    NC46 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  13. Too Faced

    Mocha · Born This Way Foundation

    Likely close Swatch reads about the same · listed cool

  14. NARS

    MD3.6 Belem · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  15. Exa

    240 Reilly · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  16. Hourglass

    Beige · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  17. L.A. Girl

    Beige · Pro Coverage Liquid Foundation

    Likely close Swatch reads about the same

  18. Anastasia Beverly Hills

    345C · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  19. Kevyn Aucoin

    14 Deep EF · Foundation Balm

    Likely close Swatch reads about the same

  20. Cover FX

    G80 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  21. BLK/OPL

    Truly Topaz · Pore Perfecting Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  22. e.l.f. Cosmetics

    44 Tan Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  23. Haus Labs

    340 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  24. bareMinerals

    24.5 Maple · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed cool

  25. Armani Beauty

    11 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed olive

  26. Morphe

    F3.60 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  27. Natasha Denona

    86Y · Foundation X+

    Likely close Swatch reads about the same · listed warm

  28. Givenchy

    P395 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  29. Rare Beauty

    410N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  30. Physicians Formula

    Tan · Silk Foundation Elixir

    Likely close Swatch reads about the same

  31. Catrice

    048 Desert Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  32. Make Up For Ever

    Y503 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads cooler · listed neutral

  33. Lorac

    17 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed olive

  34. Lawless

    Bronze · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  35. VDL

    V08 Cool Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  36. Milani

    Natural Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads cooler

  37. CoverGirl

    1 Tan Golden · Full Spectrum Matte Ambition All Day Foundation

    Likely close Swatch reads about the same · listed warm

  38. PÜR

    Golden Tan · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  39. The Ordinary

    3.1 R · Coverage Foundation

    Likely close Swatch reads cooler · listed cool

  40. Burt's Bees

    Rich Caramel · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in TruBlend Matte Made Liquid Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.