Foundation Shades

Ulta Beauty

Tan Warm in other brands

Effortless Effect Foundation · Liquid and cream

Depth
Lighter than 26% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads warmer than most shades this deep #af7b43
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Dermablend 60N Café Brown in Cover Creme Full Coverage Foundation (likely close). In all, 88 ranges have a likely-close shade and 97 brands have one worth trying.

Closest shade in each brand

The 40 closest of 97 brands. The other 57 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Dermablend

    60N Café Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  2. NARS

    MD4 Macao · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  3. e.l.f. Cosmetics

    5.5 Medium/Tan Neutral Warm · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed neutral-warm

  4. Fenty Beauty

    18 · Eaze Drop Lightweight Blurring Skin Tint

    Likely close Swatch reads about the same

  5. Lancôme

    500 Suede W · Teint Idole Ultra Longwear Foundation Stick SPF 21

    Likely close Swatch reads about the same

  6. It Cosmetics

    Rich · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads about the same · listed warm

  7. Estée Lauder

    4W3 Henna · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

  8. Ofra Cosmetics

    7.2 · Absolute Cover Foundation

    Likely close Swatch reads about the same · listed warm

  9. Huda Beauty

    400G Macchiato · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  10. PÜR

    Medium Dark · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed olive

  11. Tarte

    39N Medium-Tan Neutral · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  12. Wet n Wild

    Caramel · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  13. Kosas

    7.5 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed warm

  14. CoverGirl

    1 Tan Golden · Full Spectrum Matte Ambition All Day Foundation

    Likely close Swatch reads about the same · listed warm

  15. Hourglass

    Honey · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  16. Benefit Cosmetics

    Shade 9 Deep Neutral · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Cover FX

    4 G Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

  18. Laura Mercier

    Amber · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  19. Bobbi Brown

    Warm Walnut · Skin Foundation Stick

    Likely close Swatch reads cooler · listed warm

  20. Milani

    Golden Hazelnut · Screen Queen Foundation

    Likely close Swatch reads cooler · listed warm

  21. Armani Beauty

    11 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed olive

  22. Natasha Denona

    86Y · Foundation X+

    Likely close Swatch reads cooler · listed warm

  23. Maybelline

    Warm Honey · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same · listed warm

  24. Exa

    210 Jessica · High Fidelity Foundation

    Likely close Swatch reads cooler · listed neutral

  25. Flower Beauty

    D1 Sable · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

  26. Becca Cosmetics

    Maple · Skin Love Weightless Blur Foundation

    Likely close Swatch reads cooler · listed warm

  27. KVD Vegan Beauty

    066 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads cooler · listed neutral

  28. Clinique

    WN 114 Golden · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads cooler · listed warm

  29. Lorac

    17 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed olive

  30. beautyblender

    4.10 Cool/Olive · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads deeper · listed olive

  31. Morphe

    F3.60 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads cooler · listed warm

  32. L.A. Girl

    Beige · Pro Coverage Liquid Foundation

    Likely close Swatch reads cooler

  33. MAC

    C8 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads cooler · listed warm

  34. Revlon

    440 Caramel · ColorStay Light Cover Liquid Foundation

    Likely close Swatch reads cooler

  35. Urban Decay

    80NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Il Makiage

    212-66130 130 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads cooler · listed cool

  37. Beauty Bakerie

    315 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads cooler · listed warm

  38. Pat McGrath Labs

    23 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads cooler · listed warm

  39. Kevyn Aucoin

    14 Deep EF · Foundation Balm

    Likely close Swatch reads cooler

  40. L'Oréal

    108 Carmel Beige · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

Closest shade in the other 57 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.