Foundation Shades

Smith & Cult

430 Neutral in other brands

Veiled Threat Weightless Micro-Blurring Foundation · Liquid and cream

Depth
Lighter than 26% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads in between warm and cool #c4733f
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is ZOEVA 310C Kind in Authentik Skin Natural Luminous Foundation (likely close). In all, 59 ranges have a likely-close shade and 97 brands have one worth trying.

Closest shade in each brand

The 40 closest of 97 brands. The other 57 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. ZOEVA

    310C Kind · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed cool

  2. It Cosmetics

    Rich · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed warm

  3. Charlotte Tilbury

    12 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

  4. L'Oréal

    109 Classic Tan · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

  5. MAC

    NW43 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed cool

  6. NARS

    MD3.5 Lagos · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Natasha Denona

    P8 - Dark Deep Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  8. Il Makiage

    212-66140 140 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  9. Tarte

    Tan Deep Honey · Clay Stick Foundation

    Likely close Swatch reads about the same · listed warm

  10. Maybelline

    Coconut · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  11. Too Faced

    Praline · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  12. Ulta Beauty

    Medium Neutral · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed neutral

  13. Clinique

    WN 94 Deep Neutral · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

  14. Rare Beauty

    430W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed olive

  15. UOMA Beauty

    T1W Brown Sugar · Say What?! Foundation

    Likely close Swatch reads lighter · listed warm

  16. Lancôme

    460 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  17. Wet n Wild

    Toffee · PhotoFocus Stick Foundation

    Likely close Swatch reads warmer

  18. Dose Of Colors

    126 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads warmer · listed warm

  19. jane iredale

    M13 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  20. J.Cat Beauty

    Honey · Aquasurance Compact Foundation

    Likely close Swatch reads lighter

  21. Juvia's Place

    435 Punta Cana · I Am Magic Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  22. KVD Vegan Beauty

    65 Medium W · Lock-It Foundation

    Likely close Swatch reads lighter · listed warm

  23. ILIA

    Martinique · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  24. Estée Lauder

    7N1 Deep Amber · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  25. Beauty Bakerie

    317 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  26. L.A. Girl

    Warm Beige · Pro Coverage Liquid Foundation

    Likely close Swatch reads warmer · listed warm

  27. Morphe

    F3.90 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  28. Catrice

    046 Neutral Toffee · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  29. Kosas

    Medium Deep Warm 300 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  30. Cover FX

    G70 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  31. KIKO Milano

    Hazelnut · Tuscan Sunshine Luminous Foundation

    Likely close Swatch reads lighter

  32. Bobbi Brown

    Almond · Skin Foundation Stick

    Likely close Swatch reads deeper · listed cool

  33. e.l.f. Cosmetics

    45 Tan Warm · Soft Glam Satin Foundation

    Likely close Swatch reads warmer · listed warm

  34. Hynt Beauty

    Rich Chestnut · Encore Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Milani

    Spiced Almond · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  36. Laura Mercier

    16 · Smooth Finish Foundation Powder

    Likely close Swatch reads lighter · listed neutral

  37. beautyblender

    4.05 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads warmer · listed warm

  38. Benefit Cosmetics

    Shade 9 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  39. PÜR

    DN2 Nutmeg · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  40. bareMinerals

    23 Medium Dark · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

    Worth sampling Swatch reads about the same · listed neutral-cool

Closest shade in the other 57 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Veiled Threat Weightless Micro-Blurring Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.