Foundation Shades

Ulta Beauty

Medium Neutral in other brands

Youthful Glow Foundation Serum Drops · Liquid and cream

Depth
Lighter than 29% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads in between warm and cool #c47b46
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Lancôme 460 Suede in Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation (likely close). In all, 105 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Lancôme

    460 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  2. MAC

    NC45 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed warm

  3. NARS

    MD3.5 Lagos · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  4. ILIA

    Martinique · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  5. Charlotte Tilbury

    12 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  6. J.Cat Beauty

    Honey · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  7. Il Makiage

    212-66140 140 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  8. Clinique

    Fresh Ginger · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral-warm

  9. Juvia's Place

    440 Savanna · I Am Magic Foundation

    Likely close Swatch reads about the same · listed olive

  10. Ulta Beauty

    Tan Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  11. L'Oréal

    109 Classic Tan · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

  12. UOMA Beauty

    T3W Bronze Venus · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  13. ZOEVA

    300N Joy · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed olive

  14. KVD Vegan Beauty

    65 Medium W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

  15. Dermablend

    55W Copper · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed warm

  16. Yves Saint Laurent

    B80 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed cool

  17. Natasha Denona

    P7 - Tan Dark Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  18. Maybelline

    340 Cappuccino · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  19. Estée Lauder

    7W1 Deep Spice · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  20. Dose Of Colors

    125 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Tarte

    Tan Deep Honey · Clay Stick Foundation

    Likely close Swatch reads cooler · listed warm

  22. jane iredale

    M13 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  23. KIKO Milano

    Hazelnut · Tuscan Sunshine Luminous Foundation

    Likely close Swatch reads about the same

  24. Laura Mercier

    16 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed neutral

  25. Urban Decay

    60 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed warm

  26. Haus Labs

    370 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  27. Smith & Cult

    430 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  28. VDL

    V08 Cool Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  29. It Cosmetics

    Rich Honey · Bye Bye Foundation Powder

    Likely close Swatch reads about the same · listed cool

  30. Becca Cosmetics

    4W1 Hazel · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  31. Milani

    Amber · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  32. Wet n Wild

    Toffee · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  33. Beauty Bakerie

    317 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  34. Fenty Beauty

    360 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Rare Beauty

    400W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  36. bareMinerals

    24 Neutral Dark · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral

  37. beautyblender

    4.05 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads warmer · listed warm

  38. Too Faced

    Caramel · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Benefit Cosmetics

    Shade 9 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  40. Kosas

    Medium Deep Warm 300 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Youthful Glow Foundation Serum Drops

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.