Smith & Cult

440 Neutral in other brands

Veiled Threat Weightless Micro-Blurring Foundation · Liquid and cream

Depth: Lighter than 24% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads cooler than most shades this deep #c46b3e
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is ZOEVA 370C Powerful in Authentik Skin Natural Luminous Foundation (likely close). In all, 20 ranges have a likely-close shade and 92 brands have one worth trying.

Closest shade in each brand

The 40 closest of 92 brands. The other 52 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

ZOEVA

370C Powerful · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed cool
L'Oréal

C7, Medium Deep · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
It Cosmetics

Rich · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same · listed warm
Maybelline

Coconut · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same
NARS

D2.5 La Serena · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads cooler · listed cool
Charlotte Tilbury

12 WARM · Airbrush Flawless Foundation

Likely close Swatch reads warmer · listed warm
Bobbi Brown

Walnut · Skin Foundation Stick

Likely close Swatch reads about the same · listed cool
Makeup Revolution

F13.5 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads deeper · listed neutral
Lancôme

450 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
UOMA Beauty

T1C Brown Sugar · Say What?! Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

P8 - Dark Deep Peach · Hy-Glam Serum Foundation

Likely close Swatch reads lighter · listed warm
Too Faced

Praline · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads warmer · listed warm
Juvia's Place

350 Somalia · I Am Magic Foundation

Likely close Swatch reads deeper · listed warm
Ulta Beauty

Deep Warm · Velvet Matte Longwear Foundation

Likely close Swatch reads warmer · listed warm
Tarte

Tan Deep Honey · Clay Stick Foundation

Likely close Swatch reads lighter · listed warm
MAC

NW43 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads warmer · listed cool
Rare Beauty

430W · Liquid Touch Weightless Foundation

Worth sampling Swatch reads warmer · listed olive
J.Cat Beauty

Sweet Coco · Skinsurance Max Coverage Silky Foundation

Worth sampling Swatch reads lighter
Tom Ford

9.5 Warm Almond · Traceless Foundation Stick

Worth sampling Swatch reads about the same · listed warm
rms beauty

77 · "Un" Cover-Up Cream Foundation

Worth sampling Swatch reads about the same
Laura Mercier

Nutmeg · Flawless Lumière Radiance-Perfecting Foundation

Worth sampling Swatch reads warmer · listed cool
Il Makiage

212-66140 140 · Woke Up Like This Flawless Base Foundation

Worth sampling Swatch reads warmer · listed warm
Gucci

450C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Worth sampling Swatch reads deeper · listed cool
Kosas

Deep Warm 370 · Revealer Skin-Improving Foundation SPF 25

Worth sampling Swatch reads deeper · listed warm
Estée Lauder

7N1 Deep Amber · Double Wear Stay In Place Matte Powder Foundation

Worth sampling Swatch reads warmer · listed neutral
Catrice

046 Neutral Toffee · True Skin Hydrating Foundation

Worth sampling Swatch reads lighter · listed neutral
e.l.f. Cosmetics

42 Tan Neutral · Soft Glam Satin Foundation

Worth sampling Swatch reads warmer · listed neutral
Hourglass

No. 6 Sable · Veil Fluid Makeup

Worth sampling Swatch reads about the same · listed neutral
Cover FX

G70 · Power Play Foundation

Worth sampling Swatch reads warmer · listed warm
Clinique

WN 94 Deep Neutral · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Worth sampling Swatch reads warmer · listed neutral
Pat McGrath Labs

24 Medium Deep · Sublime Perfection Foundation

Worth sampling Swatch reads deeper · listed cool
Morphe

F3.90 Warm · Fluidity Full-Coverage Foundation

Worth sampling Swatch reads warmer · listed warm
Haus Labs

360 Medium · Triclone Skin Tech Medium Coverage Foundation

Worth sampling Swatch reads about the same · listed cool
Lorac

22 · PRO Soft Focus Longwear Foundation

Worth sampling Swatch reads deeper · listed warm
Becca Cosmetics

4C1 Fawn · Ultimate Coverage 24 Hour Foundation

Worth sampling Swatch reads about the same · listed cool
Milk Makeup

Cinnamon · Blur Liquid Matte Foundation

Worth sampling Swatch reads deeper · listed olive
Yves Saint Laurent

B80 · Touche Eclat All-In-One Glow Foundation

Worth sampling Swatch reads lighter · listed warm
Exa

230 Mia · High Fidelity Foundation

Worth sampling Swatch reads warmer · listed olive
Benefit Cosmetics

Shade 10 · Hello Happy Air Stick Foundation SPF 20

Worth sampling Swatch reads warmer · listed warm
NYX Professional Makeup

Honey · Born To Glow Naturally Radiant Foundation

Worth sampling Swatch reads warmer · listed neutral

Closest shade in the other 52 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Veiled Threat Weightless Micro-Blurring Foundation

430 Neutral (lighter)
450 Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.