Fenty Beauty

390 in other brands

Pro Filt'r Soft Matte Powder Foundation · Powder

Depth: Lighter than 22% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #ac714b
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Cover FX G80 in Natural Finish Foundation (likely close). In all, 166 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Cover FX

G80 · Natural Finish Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

12 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Mahogany · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Warm Honey · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

18 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed cool
Exa

230 Mia · High Fidelity Foundation

Likely close Swatch reads about the same · listed olive
KVD Vegan Beauty

068 Tan · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

6W1 Sandalwood · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed warm
Guerlain

06W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
surratt beauty

7 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed neutral
UOMA Beauty

T4N Brown Sugar · Say What?! Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

4W2 Bamboo · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

42 Tan Neutral · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed neutral
It Cosmetics

50 Rich Cool · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed cool
Smashbox

4.15 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed cool
bareMinerals

26 Warm Dark · Matte Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
ILIA

15 Porto Covo · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

48H · Maracuja Hydrating Tinted Moisturizer

Likely close Swatch reads about the same · listed warm
Milani

Nutmeg · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Makeup Revolution

F9.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same
NARS

Caracas · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed warm
Clinique

CN 116 Spice · Stay Matte Oil-Free Makeup

Likely close Swatch reads about the same · listed neutral-cool
Urban Decay

9.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 10 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Lancôme

500 Suede W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Kosas

Medium Deep Neutral Cool 310 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-cool
CoverGirl

2 Tan Golden · Full Spectrum Matte Ambition All Day Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

440 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

N430 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral-warm
L'Oréal

Classic Tan/Cappuccino · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Natasha Denona

92W · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F3.90 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
Hynt Beauty

Rich Chestnut · Encore Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Almond · Skin Foundation Stick

Likely close Swatch reads about the same · listed cool
Tom Ford

9.5 Warm Almond · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

420N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-warm
Charlotte Tilbury

13 COOL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed cool
Hourglass

No. 6 Sable · Veil Fluid Makeup

Likely close Swatch reads cooler · listed neutral
Essence

130 Cool Ochre · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed cool
Gucci

380N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pro Filt'r Soft Matte Powder Foundation

385 (lighter)
400 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.