Foundation Shades

ColourPop

190W Deep Dark in other brands

Pretty Fresh Foundation · Liquid and cream

Depth
Lighter than 20% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #a37050
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is It Cosmetics Deep in CC+ Cream Oil-Free Matte with SPF 40 (likely close). In all, 152 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. It Cosmetics

    Deep · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads about the same · listed neutral

  2. NARS

    Benares · All Day Luminous Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  3. surratt beauty

    12 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  4. Tom Ford

    10.5 Mocha · Traceless Foundation Stick

    Likely close Swatch reads about the same

  5. NYX Professional Makeup

    Mahogany · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  6. Lawless

    Heat · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

  7. Anastasia Beverly Hills

    350C · Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  8. Givenchy

    N430 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  9. Pat McGrath Labs

    29 Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  10. Laura Mercier

    5C1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed cool

  11. Fenty Beauty

    340 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  12. Natasha Denona

    93R · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed cool

  13. Sephora Collection

    45 Tan Café Latte · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  14. MAC

    NW58 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Tarte

    54S · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed warm

  16. Smashbox

    4.15 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed cool

  17. Too Faced

    Butter Pecan · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

  18. L'Oréal

    Classic Tan/Cappuccino · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

  19. bareMinerals

    17 Tan Nude · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  20. Wander Beauty

    Rich Deep · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed warm

  21. Cover FX

    2 N Deep · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

  22. ILIA

    15 Porto Covo · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

  23. Guerlain

    06W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  24. KVD Vegan Beauty

    068 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed warm

  25. Make Up For Ever

    R520 · Water Blend Face & Body Foundation

    Likely close Swatch reads cooler

  26. CoverGirl

    2 Tan Golden · Full Spectrum Matte Ambition All Day Foundation

    Likely close Swatch reads about the same · listed warm

  27. BLK/OPL

    Warm Almond · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  28. Elcie Cosmetics

    Butterscotch · Micro Silque Foundation

    Likely close Swatch reads about the same · listed warm

  29. Clinique

    Silk Cinnamon · Superbalanced Silk Makeup Broad Spectrum 15

    Likely close Swatch reads about the same

  30. Becca Cosmetics

    4N1 Tan · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  31. Milani

    Nutmeg · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  32. Haus Labs

    350 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads cooler · listed warm

  33. Kevyn Aucoin

    14 Deep EF · The Etherealist Foundation

    Likely close Swatch reads about the same · listed warm

  34. Milk Makeup

    Golden Deep · Flex Foundation Stick

    Likely close Swatch reads cooler · listed warm

  35. Bobbi Brown

    Golden Almond · Skin Foundation Stick

    Likely close Swatch reads about the same · listed warm

  36. Il Makiage

    212-66175 175 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  37. Urban Decay

    9.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  38. The Ordinary

    3.2 N · Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Estée Lauder

    6W1 Sandalwood · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed warm

  40. Armani Beauty

    13 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty Fresh Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.