Ulta Beauty

Tan Cool in other brands

Effortless Effect Foundation · Liquid and cream

Depth: Lighter than 17% of the shades in our data
Undertone: Listed as cool from its name
Swatch: Reads warmer than most shades this deep #a06939
Data: Retailer swatch, January 2021 (how we collect it)

Listed as cool, but its swatch reads warmer than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Huda Beauty 440G Cinnamon in #FauxFilter Full Coverage Matte Foundation (likely close). In all, 121 ranges have a likely-close shade and 94 brands have one worth trying.

Closest shade in each brand

The 40 closest of 94 brands. The other 54 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Huda Beauty

440G Cinnamon · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F13 · Fast Base Stick Foundation

Likely close Swatch reads about the same · listed warm
Essence

170 Neutral Cashmere · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Dermablend

65N Café · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed neutral
beautyblender

4.15 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

30 Cocoa · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed neutral-cool
Catrice

070 Toffee Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
PÜR

Warm Dark · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed warm
Tarte

47G Tan-Deep Golden · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Estée Lauder

5N1.5 Maple · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed neutral
Armani Beauty

11.75 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed cool
Fenty Beauty

385 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

Maple · Flawless Finish Foundation

Likely close Swatch reads about the same · listed olive
NARS

MD5 Marquises · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

Golden Amber · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads warmer · listed warm
Anastasia Beverly Hills

365C · Luminous Foundation

Likely close Swatch reads about the same · listed olive
Milani

Deep Amber · Screen Queen Foundation

Likely close Swatch reads about the same
NYX Professional Makeup

Nutmeg · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed cool
Exa

220 Soraya · High Fidelity Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

NY12 - Dark Neutral Yellow · Hy-Glam Serum Foundation

Likely close Swatch reads cooler · listed neutral-warm
Elcie Cosmetics

Natural · Micro Silque Foundation

Likely close Swatch reads about the same · listed neutral
Too Faced

Chai · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y528 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
Cover FX

G110 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

51 Rich Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads cooler · listed warm
Laura Mercier

Nutmeg · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads cooler · listed cool
MAC

NC47 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
L.A. Girl

Golden Bronze · Pro.Matte Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F3.100 Olive · Fluidity Full-Coverage Foundation

Likely close Swatch reads warmer · listed olive
Clinique

WN 118 Amber · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Juvia's Place

330 Accra · I Am Magic Foundation

Likely close Swatch reads cooler · listed olive
L'Oréal

W9, Medium Deep · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
KVD Vegan Beauty

190 Tan Deep · Lock-It Powder Foundation Refills

Likely close Swatch reads cooler
Kosas

Medium Deep Warm 350 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads cooler · listed warm
Benefit Cosmetics

Shade 8 Tan Warm · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads cooler · listed warm
Wet n Wild

Toffee · PhotoFocus Liquid Foundation

Likely close Swatch reads cooler
BLK/OPL

Warm Almond · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Burt's Bees

Walnut · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Smashbox

4.25 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Cool Almond · Skin Foundation Stick

Likely close Swatch reads about the same · listed cool

Closest shade in the other 54 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Tan Warm (lighter)
Tan Neutral (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.