Foundation Shades

Ulta Beauty

Tan Neutral in other brands

Effortless Effect Foundation · Liquid and cream

Depth
Lighter than 9% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads warmer than most shades this deep #87512c
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Estée Lauder 6C2 Pecan in Double Wear Stay-in-Place Makeup (likely close). In all, 102 ranges have a likely-close shade and 92 brands have one worth trying.

Closest shade in each brand

The 40 closest of 92 brands. The other 52 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Estée Lauder

    6C2 Pecan · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed cool

  2. Fenty Beauty

    430 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  3. e.l.f. Cosmetics

    53 Deep Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Wet n Wild

    Almond · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  5. Nudestix

    10 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  6. Tarte

    51G Deep Golden · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  7. Dose Of Colors

    130 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  8. Milani

    Natural Toffee · Screen Queen Foundation

    Likely close Swatch reads about the same

  9. Perricone MD

    Rich · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads about the same

  10. Natasha Denona

    NP14 - Dark Neutral Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  11. Lancôme

    520 Suede W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  12. Beauty Bakerie

    309 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  13. PÜR

    Golden Deep · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  14. Urban Decay

    80 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed warm

  15. It Cosmetics

    52 Rich Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed warm

  16. Anastasia Beverly Hills

    430W · Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  17. MAC

    NC50 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  18. KVD Vegan Beauty

    77 Deep W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

  19. bareMinerals

    27 Warm Deep · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  20. Too Faced

    Chai · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  21. NARS

    D3 Iguacu · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Charlotte Tilbury

    15 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads cooler · listed neutral

  23. NYX Professional Makeup

    Warm Mahogany · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed warm

  24. KIKO Milano

    Cocoa · Tuscan Sunshine Luminous Foundation

    Likely close Swatch reads about the same

  25. Elcie Cosmetics

    Almond · Micro Silque Foundation

    Likely close Swatch reads about the same · listed warm

  26. Morphe

    F4.40 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  27. Exa

    200 Rae · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  28. Haus Labs

    470 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  29. Clinique

    WN 124 Sienna · Stay Matte Oil-Free Makeup

    Likely close Swatch reads about the same · listed neutral-warm

  30. BLK/OPL

    Hazelnut · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Likely close Swatch reads about the same

  31. surratt beauty

    15 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same

  32. Maybelline

    368 Deep Golden · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads lighter · listed warm

  33. Juvia's Place

    240 Lagos · I Am Magic Foundation

    Likely close Swatch reads cooler · listed neutral

  34. Physicians Formula

    DpC1 · The Healthy Foundation SPF 20

    Likely close Swatch reads lighter

  35. Becca Cosmetics

    5N1 Terracotta · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads cooler · listed neutral

  36. Kosas

    Deep Neutral 380 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads cooler · listed neutral

  37. Essence

    230 Cool Chestnut · Pretty Natural Hydrating Foundation

    Likely close Swatch reads warmer · listed cool

  38. Rare Beauty

    480W · Liquid Touch Weightless Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  39. Make Up For Ever

    R530 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

  40. Laura Mercier

    Truffle · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads cooler · listed neutral

Closest shade in the other 52 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.