It Cosmetics
52 Rich Warm in other brands
Your Skin But Better Foundation + Skincare · Liquid and cream
- Depth
- Lighter than 10% of the shades in our data
- Undertone
- Listed as warm from its name
- Swatch
- Reads in between warm and cool #8e512b
- Data
- Retailer swatch, January 2021 (how we collect it)
The closest shade in another brand is Dose Of Colors 130 Dark in Meet Your Hue Foundation (likely close). In all, 102 ranges have a likely-close shade and 92 brands have one worth trying.
Closest shade in each brand
The 40 closest of 92 brands. The other 52 brands are listed below.
One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.
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Dose Of Colors
130 Dark · Meet Your Hue Foundation
Likely close Swatch reads about the same · listed warm
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MAC
NC50 · Pro Longwear Nourishing Waterproof Foundation
Likely close Swatch reads about the same · listed warm
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Fenty Beauty
430 · Pro Filt'r Soft Matte Longwear Foundation
Likely close Swatch reads about the same
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bareMinerals
27 Warm Deep · Matte Foundation Broad Spectrum SPF 15
Likely close Swatch reads about the same · listed warm
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Juvia's Place
240 Lagos · I Am Magic Foundation
Likely close Swatch reads about the same · listed neutral
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Haus Labs
470 Medium Deep · Triclone Skin Tech Medium Coverage Foundation
Likely close Swatch reads about the same · listed warm
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Natasha Denona
NP14 - Dark Neutral Peach · Hy-Glam Serum Foundation
Likely close Swatch reads about the same · listed neutral-warm
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Lancôme
530 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation
Likely close Swatch reads about the same · listed cool
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Perricone MD
Rich · No Makeup Foundation Serum Broad Spectrum SPF 20
Likely close Swatch reads about the same
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Charlotte Tilbury
15 NEUTRAL · Airbrush Flawless Foundation
Likely close Swatch reads about the same · listed neutral
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Marc Jacobs Beauty
84 Cocoa Medium · Re(marc)able Full Cover Foundation Concentrate
Likely close Swatch reads about the same · listed cool
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KVD Vegan Beauty
76 Deep W · Lock-It Foundation
Likely close Swatch reads about the same · listed warm
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e.l.f. Cosmetics
53 Deep Neutral · Soft Glam Satin Foundation
Likely close Swatch reads about the same · listed neutral
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Benefit Cosmetics
Shade 10 Deep Warm · Hello Happy Flawless Brightening Foundation SPF 15
Likely close Swatch reads about the same · listed warm
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Almay
900 Cappuccino · Clear Complexion Make Myself Clear Makeup
Likely close Swatch reads about the same
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Too Faced
Chai · Born This Way Undetectable Medium-to-Full Coverage Foundation
Likely close Swatch reads about the same · listed warm
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Ulta Beauty
Tan Neutral · Effortless Effect Foundation
Likely close Swatch reads about the same · listed neutral
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Tarte
52N Deep Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20
Likely close Swatch reads about the same · listed neutral
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Estée Lauder
6C2 Pecan · Double Wear Stay-in-Place Makeup
Likely close Swatch reads about the same · listed cool
-
Maybelline
368 Deep Golden · Fit Me Matte + Poreless Liquid Foundation
Likely close Swatch reads about the same · listed warm
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Kosas
Deep Neutral 380 · Revealer Skin-Improving Foundation SPF 25
Likely close Swatch reads about the same · listed neutral
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Catrice
080 Neutral Pecan · True Skin Hydrating Foundation
Likely close Swatch reads about the same · listed neutral
-
Clinique
Fresh Clove · Acne Solutions Liquid Makeup
Likely close Swatch reads about the same · listed neutral-warm
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Morphe
F4.40 Neutral · Fluidity Full-Coverage Foundation
Likely close Swatch reads about the same · listed neutral
-
Pacifica
04CD Cool Deep · Alight Clean Foundation
Likely close Swatch reads about the same · listed cool
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Laura Mercier
Truffle · Flawless Fusion Ultra-Longwear Foundation
Likely close Swatch reads cooler · listed neutral
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L'Oréal
Deep Cool · Age Perfect Radiant Serum Foundation
Likely close Swatch reads about the same · listed cool
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NYX Professional Makeup
Warm Mahogany · Born To Glow Naturally Radiant Foundation
Likely close Swatch reads about the same · listed warm
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Rare Beauty
480W · Liquid Touch Weightless Foundation
Likely close Swatch reads about the same · listed neutral-warm
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Becca Cosmetics
5W2 Maple · Ultimate Coverage 24 Hour Foundation
Likely close Swatch reads about the same · listed warm
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Make Up For Ever
R530 · Reboot Active Care Revitalizing Foundation
Likely close Swatch reads about the same · listed cool
Closest shade in the other 52 brands
A to Z by brand. The 40 above are closer; open a shade to see how close it is.
- Armani Beauty 13.5
- Au Naturale Mumbai
- Beauty Bakerie 309 Warm
- beautyblender 4.35 Warm
- BLK/OPL Hazelnut
- Bobbi Brown Walnut
- boscia La Jolla
- Burt's Bees Rich Brown
- ColourPop 213C Deep Dark
- Cover FX G110
- CoverGirl D60 Toasted Almond
- Dermablend 80W Chocolate Brown
- Dior 070 Dark Brown
- Elcie Cosmetics Almond
- Essence 230 Cool Chestnut
- florence by mills D180
- Flower Beauty D3 Mocha
- Givenchy W430
- Gucci 510C
- Hourglass Warm Almond
- Huda Beauty 530R Coffee Bean
- Il Makiage 212-66170 170
- ILIA 17 Miho
- It Cosmetics Rich Honey
- J.Cat Beauty Espresso
- jane iredale M14
- Juice Beauty 29 Deep
- Kevyn Aucoin 16 Deep EF
- L.A. Girl Rich Cocoa
- La Mer 420 Terra
- Lawless Earth
- Lorac 24
- Makeup Revolution F14.2
- Milk Makeup Deep
- Ofra Cosmetics 8.5
- Origins 710
- Pat McGrath Labs 31 Deep
- Pretty Vulgar Darling At Dusk
- Revlon 420 Mahogany
- rms beauty 111
- Sephora Collection 55 Deep Cocoa
- Shiseido 550
- Smashbox 4.25
- Smith & Cult 460 Warm
- surratt beauty 15 Surreal Skin
- The Ordinary 3.2 R
- Tom Ford 9.7 Cool Dusk
- UOMA Beauty T1W Black Pearl
- Urban Decay 80
- VDL A07 Cool Rich Brown
- Yves Saint Laurent B90
- ZOEVA 350W Masterful
Filter every range in the shade finder
Next to it in Your Skin But Better Foundation + Skincare
- 51.75 Rich Cool (lighter)
- 53 Rich Neutral (deeper)
Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.