Foundation Shades

UOMA Beauty

T1W Black Pearl in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 10% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #89583b
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is surratt beauty 15 Surreal Skin in Surreal Skin Foundation Wand (likely close). In all, 135 ranges have a likely-close shade and 94 brands have one worth trying.

Closest shade in each brand

The 40 closest of 94 brands. The other 54 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. surratt beauty

    15 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same

  2. Tarte

    57S rich sand · face tape foundation

    Likely close Swatch reads about the same · listed warm

  3. MAC

    NW43 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed cool

  4. BLK/OPL

    Hazelnut · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Likely close Swatch reads about the same

  5. CoverGirl

    D60 Toasted Almond · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  6. Maybelline

    Java · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  7. Elcie Cosmetics

    Golden Tan · Micro Silque Foundation

    Likely close Swatch reads about the same · listed warm

  8. Make Up For Ever

    R530 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

  9. Cover FX

    N120 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

  10. bareMinerals

    29 Truffle · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  11. Rare Beauty

    480W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  12. Laura Mercier

    Espresso · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  13. PÜR

    DN5 Cinnamon · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  14. Morphe

    F4.40 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  15. e.l.f. Cosmetics

    7 Deep/Rich Cool · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed cool

  16. It Cosmetics

    59 Deep Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

  17. Hourglass

    Warm Almond · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  18. Fenty Beauty

    440 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  19. Milani

    Golden Toffee · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same · listed warm

  20. KVD Vegan Beauty

    77 Deep W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

  21. Tom Ford

    12.5 Walnut · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  22. boscia

    La Jolla · Skin Perfecting BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed cool

  23. Clinique

    WN 124 Sienna · Stay Matte Oil-Free Makeup

    Likely close Swatch reads about the same · listed neutral-warm

  24. NYX Professional Makeup

    Warm Mahogany · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

  25. Juice Beauty

    29 Deep · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads cooler · listed warm

  26. Exa

    140 Nya · High Fidelity Foundation

    Likely close Swatch reads cooler · listed warm

  27. NARS

    D5 Zambie · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

  28. Gucci

    510C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads cooler · listed cool

  29. Too Faced

    Cocoa · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  30. Dermablend

    75W Golden Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  31. Revlon

    420 Mahogany · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  32. Becca Cosmetics

    5N1 Terracotta · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Benefit Cosmetics

    Shade 12 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  34. Estée Lauder

    6C2 Pecan · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed cool

  35. Il Makiage

    212-66215 215 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads cooler · listed warm

  36. Wet n Wild

    Mahogany · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  37. Haus Labs

    460 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  38. Makeup Revolution

    F14 · Conceal & Hydrate Foundation

    Likely close Swatch reads cooler · listed neutral

  39. Dose Of Colors

    130 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  40. Natasha Denona

    65 MD · Face Glow Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 54 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.