Foundation Shades

Urban Decay

70WY in other brands

Stay Naked Weightless Liquid Foundation · Liquid and cream

Depth
Lighter than 11% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads warmer than most shades this deep #835c3f
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NYX Professional Makeup Deep Sable in Born To Glow Naturally Radiant Foundation (likely close). In all, 73 ranges have a likely-close shade and 95 brands have one worth trying.

Closest shade in each brand

The 40 closest of 95 brands. The other 55 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. NYX Professional Makeup

    Deep Sable · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Lorac

    23 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Il Makiage

    212-66195 195 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  4. BLK/OPL

    Au Chocolat · Pore Perfecting Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Burt's Bees

    Rich Brown · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  6. Cover FX

    4 N Deep · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

  7. Sephora Collection

    55 Deep Cocoa · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Benefit Cosmetics

    Shade 12 Dark Warm · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed warm

  9. KVD Vegan Beauty

    076 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral

  10. L.A. Girl

    Creamy Cocoa · Pro.Matte Foundation

    Likely close Swatch reads about the same

  11. Elcie Cosmetics

    Golden Tan · Micro Silque Foundation

    Likely close Swatch reads cooler · listed warm

  12. MAC

    C55 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed olive

  13. Tarte

    57G rich golden · face tape foundation

    Likely close Swatch reads about the same · listed olive

  14. PÜR

    DG7 Cocoa · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  15. bareMinerals

    29 Neutral Deep · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

  16. Tom Ford

    12.5 Walnut · Traceless Soft Matte Foundation

    Likely close Swatch reads cooler · listed neutral

  17. NARS

    D3 Iguaçu · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Morphe

    F4.80 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  19. CoverGirl

    D60 Toasted Almond · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads cooler

  20. boscia

    La Jolla · Skin Perfecting BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads cooler · listed cool

  21. Smashbox

    4.35 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads cooler · listed cool

  22. UOMA Beauty

    T2C Black Pearl · Say What?! Foundation

    Likely close Swatch reads cooler · listed cool

  23. Estée Lauder

    7W1 Deep Spice · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed warm

  24. Natasha Denona

    65 MD · Face Glow Foundation

    Likely close Swatch reads cooler · listed cool

  25. Fenty Beauty

    490 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  26. surratt beauty

    15 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads cooler

  27. Too Faced

    Cocoa · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  28. Lancôme

    495 Suede · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads warmer · listed warm

  29. Clinique

    Silk Coccoa · Superbalanced Silk Makeup Broad Spectrum 15

    Likely close Swatch reads cooler

  30. Anastasia Beverly Hills

    420C · Luminous Foundation

    Likely close Swatch reads about the same · listed cool

  31. Exa

    160 Elliot · High Fidelity Foundation

    Likely close Swatch reads cooler · listed neutral-cool

  32. Makeup Revolution

    F13.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads cooler

  33. Make Up For Ever

    R530 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads cooler · listed cool

  34. Milani

    Natural Toffee · Screen Queen Foundation

    Likely close Swatch reads about the same

  35. e.l.f. Cosmetics

    7 Deep/Rich Cool · Halo Glow Liquid Filter

    Likely close Swatch reads cooler · listed cool

  36. Beauty Bakerie

    309 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  37. Ofra Cosmetics

    8.5 · Absolute Cover Foundation

    Likely close Swatch reads warmer · listed neutral

  38. Maybelline

    Java · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads cooler

  39. Huda Beauty

    530R Coffee Bean · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads deeper and cooler · listed cool

  40. L'Oréal

    113 Brown Suede · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads cooler

Closest shade in the other 55 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Stay Naked Weightless Liquid Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.