Makeup Revolution

F14 in other brands

Conceal & Hydrate Foundation · Liquid and cream

Depth

Lighter than 9% of the shades in our data

Undertone

Listed as neutral from its retail listing

Swatch

Reads cooler than most shades this deep #88533c

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Maybelline 370 Deep Bronze in Fit Me Matte + Poreless Liquid Foundation (likely close). In all, 115 ranges have a likely-close shade and 95 brands have one worth trying.

Closest shade in each brand

The 40 closest of 95 brands. The other 55 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Maybelline

   370 Deep Bronze · Fit Me Matte + Poreless Liquid Foundation

   Likely close Swatch reads about the same

2. bareMinerals

   10.5 Cinnamon · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

   Likely close Swatch reads about the same · listed warm

3. Estée Lauder

   7N1 Deep Amber · Double Wear Light Soft Matte Hydra Makeup

   Likely close Swatch reads about the same · listed neutral

4. Morphe

   Hint of Cocoa · Morphe 2 Hint Hint Skin Tint

   Likely close Swatch reads about the same · listed neutral

5. Rare Beauty

   510W · Liquid Touch Weightless Foundation

   Likely close Swatch reads about the same · listed olive

6. Benefit Cosmetics

   Shade 12 · Hello Happy Air Stick Foundation SPF 20

   Likely close Swatch reads about the same · listed neutral

7. It Cosmetics

   59 Deep Cool · Your Skin But Better Foundation + Skincare

   Likely close Swatch reads about the same · listed cool

8. Cover FX

   G110 · Power Play Foundation

   Likely close Swatch reads about the same · listed warm

9. Il Makiage

   212-66215 215 · Woke Up Like This Flawless Base Foundation

   Likely close Swatch reads about the same · listed warm

10. Laura Mercier

    Espresso · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads warmer · listed neutral

11. Makeup Revolution

    F14.7 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same

12. ColourPop

    213C Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed cool

13. Gucci

    510C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

14. Becca Cosmetics

    5N1 Terracotta · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

15. KVD Vegan Beauty

    225 Rich Deep · Lock-It Powder Foundation

    Likely close Swatch reads about the same

16. Au Naturale

    Punaluu · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

17. Clinique

    WN 125 Mahogany · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads about the same · listed neutral-warm

18. Bobbi Brown

    10.25 Cool Espresso · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

19. Dior

    080 Ebony · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

20. e.l.f. Cosmetics

    7 Deep/Rich Cool · Halo Glow Liquid Filter

    Likely close Swatch reads warmer · listed cool

21. jane iredale

    M16 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed cool

22. NARS

    D4.5 Timaru · Natural Radiant Longwear Foundation

    Likely close Swatch reads cooler · listed neutral

23. Juice Beauty

    29 Deep · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

24. PÜR

    Deep · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

25. La Mer

    420 Terra · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

26. Exa

    140 Nya · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

27. Hourglass

    Walnut · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

28. Fenty Beauty

    440 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads warmer · listed warm

29. Milani

    Golden Toffee · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads warmer · listed warm

30. UOMA Beauty

    T1N Black Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

31. MAC

    NW43 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads warmer · listed cool

32. Dermablend

    80W Chocolate Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

33. Kosas

    9.5 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed neutral

34. J.Cat Beauty

    Espresso · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

35. Tarte

    57S rich sand · face tape foundation

    Likely close Swatch reads warmer · listed warm

36. surratt beauty

    15 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads warmer

37. L'Oréal

    Nut Brown/Cocoa · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads warmer

38. ILIA

    17 Miho · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads cooler · listed warm

39. Pretty Vulgar

    Darling At Dusk · Bird's Nest Blurring Beauty Mousse CC Cream

    Likely close Swatch reads cooler

40. Dose Of Colors

    131 Dark · Meet Your Hue Foundation

    Likely close Swatch reads deeper · listed neutral-cool

Closest shade in the other 55 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 900 Cappuccino
• Anastasia Beverly Hills 430W
• Armani Beauty 16
• Beauty Bakerie 309 Warm
• beautyblender 4.35 Warm
• Bite Beauty D185
• Black Up 12 HC
• BLK/OPL Warm Almond
• boscia La Jolla
• Burt's Bees Rich Brown
• Catrice 080 Neutral Pecan
• Charlotte Tilbury 15 NEUTRAL
• CoverGirl D60 Toasted Almond
• Elcie Cosmetics Golden Tan
• Essence 230 Cool Chestnut
• florence by mills D180
• Flower Beauty D3 Mocha
• Givenchy W430
• Haus Labs 450 Medium Deep
• Huda Beauty 530R Coffee Bean
• Josie Maran RG85 Unstoppable
• Jouer Cosmetics Truffle
• Juvia's Place 240 Lagos
• Kevyn Aucoin 16 Deep EF
• KIKO Milano Cocoa
• L.A. Girl Rich Cocoa
• Lancôme 530 Suede C
• Lorac 24
• Make Up For Ever R510
• Marc Jacobs Beauty 86 Cocoa Deep
• Milk Makeup Espresso
• Natasha Denona 65 MD
• Nudestix 10 Nude
• NYX Professional Makeup Mocha
• Ofra Cosmetics 8.5
• Origins 720
• Pacifica 02ND Neutral Deep
• Pat McGrath Labs 33 Deep
• Perricone MD Rich
• Physicians Formula DpC1
• Revlon 420 Mahogany
• rms beauty 111
• Sephora Collection 55 Deep Cocoa
• Shiseido 550
• Smashbox 4.4
• Smith & Cult 460 Warm
• The Ordinary 3.3 N
• Tom Ford 12.5 Walnut
• Too Faced Mocha
• Ulta Beauty Dark Cool
• Urban Decay 90NN
• VDL A07 Cool Rich Brown
• Wet n Wild Mahogany
• Yves Saint Laurent B95
• ZOEVA 400C Spirited

Filter every range in the shade finder

Next to it in Conceal & Hydrate Foundation

• F13 (lighter)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.